In-class Simulation Games - Student Learning in International Environment

• Autorzy: Justyna Matysiewicz
• Języki publikacji: EN

Abstrakty

EN

The use of new media in teaching is becoming more and more common at higher education level. Internet, simulation games, social networking portals are the most frequently used tools. Well matched tools to the type of lecture content can help students understand concepts more quickly and remember them better than from a lecture. In the paper the business simulation game Markstrat will be presented as an effective tool for teaching marketing. The games may also help to form and develop the enterprising attitudes and to learn the methods of modern marketing management. For students, there is the possibility to be, e.g., a business manager who has to make decisions in the conditions of market strategy and competition. This paper includes a presentation of students' opinions about Markstrat simulation game as a marketing teaching method and an analysis of their opinions . (fragment of text)

Słowa kluczowe

EN

Education; Media communication; Simulation games; Marketing in the curriculum

PL

Edukacja; Media komunikowania; Gry symulacyjne; Marketing w programach nauczania

• Czasopismo: Scientific Publications / University of Economics in Katowice
• Rocznik: 2015
• Tom: New Media in Higher Education Market
• Strony: 51--60

Twórcy

autor

Justyna Matysiewicz

• University of Economics in Katowice, Poland

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