Czasopismo
Tytuł artykułu
Autorzy
Warianty tytułu
Języki publikacji
Abstrakty
In recent years, the situation of Polish cultural and educational organizations operating in the Czech Republic has changed significantly. Globalisation, technological progress and weakening bonds of younger generation of Czech citizens of Polish nationality with culture of the country of their ancestors, forced Polonia organizations to follow market trends. Organizations must meet the expectations of its members. A very important tool of support in this area is the right website and social media. Therefore, in this paper an analysis and evaluation of websites of all Polish cultural and educational organizations operating in the Czech Republic, that are in the register of the Consulate General in Ostrava has been made. (original abstract)
Czasopismo
Rocznik
Tom
Strony
65--78
Opis fizyczny
Twórcy
autor
- University of Dąbrowa Górnicza
Bibliografia
- 1. Clausen, H. (1999), Evaluation of library web sites: the Danish case. The electronic library, No. 17(2).
- 2. Kotler, P. (2004), Marketing from A to Z, PWE, Warszawa.
- 3. Lupa, I. (2014), Social media marketing in cultural institutions - opportunities and barriers, in: Wróblewski, Ł. (Ed.), Management of cultural institutions, CeDeWu, Warszawa.
- 4. Nogieć, J. (2005), Creating the image of higher education institution on the Internet. Scientific Papers of the University of Szczecin, Future Marketing, No. 414.
- 5. Obremski, M. (2013), 90 percent of Internet users use social media, available at: http://www.rp.pl/artykul/996789.html?print=tak&p=0 (accessed 21 October 2013).
- 6. Pacholski, M., Słaboń, A. (2001), Glossary of sociology, Wydawnictwo Uniwersytetu Ekonomicznego w Krakowei, Kraków.
- 7. Smith, A.G. (1997), Testing the surf: criteria for evaluating internet information resources, The Public-Access Computer Systems Review, Vol., No. 3.
- 8. Thomson, K., Purcell, K., Rainie, L. (2013), Arts organizations and digital technnologies, Pew Research Center.
- 9. Wierenko, T. (2005), Internet as a modern media, Scientific Papers of the University of Szczecin, Future Marketing, No. 414.
Typ dokumentu
Bibliografia
Identyfikatory
Identyfikator YADDA
bwmeta1.element.ekon-element-000171409215