Innovation Strategies in the Portuguese Footwear Industry

• Autorzy: Francisco Diniz , Rolando Vaz , Nelson Duarte

Warianty tytułu

Strategie innowacji w portugalskim przemyśle obuwniczym

• Języki publikacji: EN

Abstrakty

EN

Background. There are several studies focusing on different issues of innovation, however few of them study the footwear industry. With innovation being a key element for success, and while the Portuguese footwear industry enjoys a period of growth and international recognition (second most expensive in the world) it seems relevant to better understand the engagement of this industry with innovation.
Research aims. This paper addresses the issue of innovation in the Portuguese footwear industry.
Method. In order to develop this study data from the Community Innovation Survey (CIS) carried out in Portugal during the period 2008 to 2010 was used. CIS is a survey that is carried in most EU countries, and explores company innovation in the product, process, marketing and organization dimensions.
Key findings. With the results from this survey, obtained from Statistics Portugal, the different dimensions of innovation were analysed individually and paired. As a main achievement, a lack of an innovative culture was identified. When innovation was identified it was mainly in product and process dimensions. It was also verified that when companies adopt an innovation strategy, it is normally present in more than one dimension. (original abstract)

Tło badań. Istnieje kilkanaście badań skupiających się na różnorodnych kwestiach związanych z innowacyjnością, jednak tylko niewiele z nich porusza te kwestie w odniesieniu do przemysłu obuwniczego. Jednak, w momencie gdy innowacyjność stała się kluczowym elementem sukcesu a portugalski przemysł obuwniczy przeżywa okres wzrostu i rozwoju oraz międzynarodowego uznania (drugi najdroższy na świecie), istotne jest, aby lepiej zrozumieć zaangażowanie przemysłu w innowacyjność.
Cel badań. Niniejszy artykuł zajmuje się kwestiami innowacyjności w portugalskim przemyśle obuwniczym.
Metodyka. W celu przeprowadzenia tego badania wykorzystano dane z Badania Innowacji Wspólnoty (Community Innovation Survey - CIS) przeprowadzonego w Portugali w okresie 2008-2010. Jest to badanie przeprowadzane w większości państw członkowskich UE mające na celu analizowanie innowacyjności wdrażanej przez przedsiębiorstwa w swoich produktach, procesach, marketingu oraz aspektach organizacyjnych.
Kluczowe wnioski. Wykorzystując wyniki badań ankietowych uzyskanych ze statystyk portugalskich, analizie poddano różnorodne aspekty innowacyjności, zarówno osobno jak i łącznie. Badania pokazały, iż cechą charakterystyczną jest brak kultury organizacyjnej ukierunkowanej na innowacje. Innowacje rozpoznano głównie w aspektach produktu oraz procesu. Ponadto, badania wskazały, że strategia innowacyjności wdrażana przez przedsiębiorstwa zazwyczaj nie ujawnia się tylko w jednym wymiarze biznesowym. (abstrakt oryginalny)

Słowa kluczowe

EN

Innovative character; Innovation strategy; Shoe industry

PL

Innowacyjność; Strategia innowacyjna; Przemysł obuwniczy

• Czasopismo: Współczesne Zarządzanie
• Rocznik: 2015
• Tom: 14
• Numer: nr 1
• Strony: 37--50

Twórcy

autor

Francisco Diniz

• University of Trás-os Montes and Alto Douro, Portugal

autor

Rolando Vaz

• Vigo University, Spain, PhD Student

autor

Nelson Duarte

• ESTGF/CIICESI/ Polytechnic of Porto/CETRAD, Portugal

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