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2015 | nr 3 | 23--45
Tytuł artykułu

Metamorfozy modnych koncepcji Zarządzania na przykładzie Społecznej odpowiedzialności Biznesu

Warianty tytułu
Metamorphoses of management ideas. The case of csr
Języki publikacji
Artykuł jest próbą odpowiedzi na pytania: Czy społeczną odpowiedzialność biznesu można uznać za modę nie tylko w znaczeniu potocznym, lecz także w sensie teorii mód menedżerskich? Czy mody menedżerskie, w tym CSR, są zjawiskami szkodliwymi? Wnioski z analizy prowadzonej na podstawie przeglądu literatury i badań własnych: CSR jest specyficzną modą, co wynika z faktu, że bazuje na pojęciach spornych ze swej natury. Mody menedżerskie nie są same w sobie zjawiskami ani korzystnymi, ani niekorzystnymi. Ocenie mogą i powinny podlegać tylko ich konkretne adaptacje.(abstrakt oryginalny)
This paper endeavours to answer the following questions: Could CSR be recognized as management fashion in the management fashion theory sense? Are management fashions, CSR including, harmful phenomena? Analysis based on literature review and the author's own research lead to the following conclusions: CSR as established on essentially contested concepts, is a special kind of management fashion. Management fashions per se are not beneficial, nor harmful phenomena. Concrete fashions, due to their dynamics, can be both harmful and beneficial. Only their specific implementations can be objects of evaluation.(original abstract)
Opis fizyczny
  • Politechnika Wrocławska
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