Metamorfozy modnych koncepcji Zarządzania na przykładzie Społecznej odpowiedzialności Biznesu

• Autorzy: Alicja Balcerak

Warianty tytułu

Metamorphoses of management ideas. The case of csr

• Języki publikacji: PL

Abstrakty

Artykuł jest próbą odpowiedzi na pytania: Czy społeczną odpowiedzialność biznesu można uznać za modę nie tylko w znaczeniu potocznym, lecz także w sensie teorii mód menedżerskich? Czy mody menedżerskie, w tym CSR, są zjawiskami szkodliwymi? Wnioski z analizy prowadzonej na podstawie przeglądu literatury i badań własnych: CSR jest specyficzną modą, co wynika z faktu, że bazuje na pojęciach spornych ze swej natury. Mody menedżerskie nie są same w sobie zjawiskami ani korzystnymi, ani niekorzystnymi. Ocenie mogą i powinny podlegać tylko ich konkretne adaptacje.(abstrakt oryginalny)

EN

This paper endeavours to answer the following questions: Could CSR be recognized as management fashion in the management fashion theory sense? Are management fashions, CSR including, harmful phenomena? Analysis based on literature review and the author's own research lead to the following conclusions: CSR as established on essentially contested concepts, is a special kind of management fashion. Management fashions per se are not beneficial, nor harmful phenomena. Concrete fashions, due to their dynamics, can be both harmful and beneficial. Only their specific implementations can be objects of evaluation.(original abstract)

Słowa kluczowe

PL

Społeczna odpowiedzialność biznesu; Zarządzanie; Metody zarządzania

EN

Corporate Social Responsibility (CSR); Management; Methods of management

• Czasopismo: Organizacja i Kierowanie
• Rocznik: 2015
• Numer: nr 3
• Strony: 23--45

Twórcy

autor

Alicja Balcerak

• Politechnika Wrocławska

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