What is the Relationship Between Marketing Background Expertise and Internal Market Orientation?

• Autorzy: Theophilus Francis Gyepi-Garbrah , Emmanuel Selase Asamoah

Warianty tytułu

Jaki jest związek pomiędzy pochodzeniem i orientacją na specjalizację obrotu na rynek wewnętrzny?

• Języki publikacji: EN

Abstrakty

EN

Background. Internal Market Orientation is a philosophy that is meant to create a seamless relationship among different functional areas in the organisation, with a view to achieving an improved organisations' performance. However, there is an on-going debate grounded on the upper echelon theory, with regard to how leaders' background characteristic influence firm performance; though with limited empirical support.
Research aims. This paper seeks to assess the relationship between marketing background expertise of senior executives and Internal Market Orientation, within the context of the public sector.
Methodology. Survey data was collected from senior executives of the public sector of Ghana, comprising 111 organisations; using a structured questionnaire. The hypothesized relationships between Marketing background expertise and the primary dimensions of Internal Market Orientation were tested through Pearson's product-moment correlation analysis.
Key findings. Data analyses reveal lack of support for the hypothesized relationships between marketing background expertise and the primary dimensions of Internal Market Orientation. However, the study provides empirical support for the on-going discourse on leadership characteristics and firm performance, in the context of the public sector; where research on Internal Marketing is limited. It also refines these discussions from both a non-western and a developing economy context. (original abstract)

Tło badań. Zorientowanie na Rynek Wewnętrzny stanowi filozofię, która ma stwarzać bezproblemowy związek pomiędzy różnymi obszarami funkcjonalnymi w organizacji, mając na uwadze osiągnięcie lepszych wyników organizacji. Prowadzona jest jednak ciągła debata, oparta na teorii wyższego szczebla, w odniesieniu do tego, w jaki sposób charakterystyka wykształcenia liderów wpływa na wyniki; chociaż ma to ograniczone empiryczne wsparcie.
Cel badań. W niniejszej pracy poszukuje się oceny związku pomiędzy kompetencjami związanymi z wykształceniem marketingowym personelu kierowniczego a Zorientowaniem na Rynek Wewnętrzny, w kontekście sektora publicznego.
Metodologia. Dane z badań ankietowych zostały zebrane od personelu kierowniczego sektora publicznego Ghany i objęły one 111 organizacji; przy zastosowaniu kwestionariusza strukturalnego. Przyjęta hipoteza o związkach pomiędzy kompetencjami związanymi z wykształceniem marketingowym a podstawowymi wymiarami Zorientowania na Rynek Wewnętrzny została zbadana poprzez analizę korelacji liniowej Pearsona.
Kluczowe wnioski. Analizy danych ujawniają brak wsparcia dla przyjętej hipotezy o związkach kompetencji związanych z wykształceniem marketingowym a podstawowymi wymiarami Zorientowania na Rynek Wewnętrzny. Badania zapewniają jednak empiryczne wsparcie dla toczącego się dyskursu na temat charakterystyki kierownictwa i wyników firmy, w kontekście sektora publicznego; gdzie badania nad Wewnętrznym Marketingiem są ograniczone. Ponadto udoskonalają one te dyskusje zarówno z perspektywy gospodarek spoza Zachodu, jak i krajów rozwijających się. (abstrakt oryginalny)

Słowa kluczowe

EN

Management staff; Managerial competencies; Public sector; Questionnaire survey

PL

Personel kierowniczy; Kompetencje kierownicze; Sektor publiczny; Badania ankietowe

• Czasopismo: International Journal of Contemporary Management
• Rocznik: 2015
• Tom: 14
• Numer: nr 4
• Strony: 91--109

Twórcy

autor

Theophilus Francis Gyepi-Garbrah

• Council for Scientific and Industrial Researc

autor

Emmanuel Selase Asamoah

• University of Professional Studies, Accra

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Identyfikatory

DOI

10.4467/24498939IJCM.15.012.4491