Czasopismo
Tytuł artykułu
Warianty tytułu
Języki publikacji
Abstrakty
The paper considers aspects of marketing strategy formation as a component of crisis management by an enterprise. It constructs a tree of objectives for the formation of a strategic set for crisis management by the enterprise. The algorithm of choice for marketing strategies for agricultural enterprises is developed. Finally, a methodical approach to determine efficiency of a marketing strategic set and calculate the extent of its performance for the purpose of defining measures for crisis management by the enterprise is offered. (original abstract)
Rocznik
Tom
Numer
Strony
5--16
Opis fizyczny
Twórcy
autor
- National University of Life and Environmental Sciences of Ukraine
- National University of Life and Environmental Sciences of Ukraine
autor
- Warsaw University of Life Sciences - SGGW, Poland
Bibliografia
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- Statistical Yearbook 2011. Agriculture in Ukraine. Kyiv, 2012, p. 386.
- Statistical Yearbook 2014. Agriculture in Ukraine. Kyiv, 2015, p. 379.
Typ dokumentu
Bibliografia
Identyfikatory
Identyfikator YADDA
bwmeta1.element.ekon-element-000171414891