Marketing Strategies as a Part of Crisis Management of Enterprises

• Autorzy: Tetyana I. Balanovska , Oksana Mykolayivna Gavrysh , Jakub Kraciuk
• Języki publikacji: EN

Abstrakty

EN

The paper considers aspects of marketing strategy formation as a component of crisis management by an enterprise. It constructs a tree of objectives for the formation of a strategic set for crisis management by the enterprise. The algorithm of choice for marketing strategies for agricultural enterprises is developed. Finally, a methodical approach to determine efficiency of a marketing strategic set and calculate the extent of its performance for the purpose of defining measures for crisis management by the enterprise is offered. (original abstract)

Słowa kluczowe

EN

Crisis management; Marketing strategy; Objectives trees; Demand; Prices

PL

Zarządzanie kryzysowe; Strategia marketingowa; Drzewa celów; Popyt; Ceny

• Czasopismo: Zeszyty Naukowe SGGW w Warszawie. Problemy Rolnictwa Światowego
• Rocznik: 2015
• Tom: 15(30)
• Numer: z. 4
• Strony: 5--16

Twórcy

autor

Tetyana I. Balanovska

• National University of Life and Environmental Sciences of Ukraine

autor

Oksana Mykolayivna Gavrysh

• National University of Life and Environmental Sciences of Ukraine

autor

Jakub Kraciuk

• Warsaw University of Life Sciences - SGGW, Poland

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