Segmentácia spotrebiteľov na trhu cestovného ruchu - segmentačné premenné a typológia

• Autorzy: Eva Hvizdová

Warianty tytułu

Segmentation of Consumers in the Tourism Market - Segmentation Variables and Typology

• Języki publikacji: SK

Abstrakty

EN

The concept of market segmentation is closely related to the concept of diversity. With-out diverse market with many different people with different history, origin, interests, needs, wants and perceptions, we would hardly be able to segment the market. The diver-sity of the global market makes the market segmentation attractive, viable and potentially high yield strategy. The segmentation of the tourism market is an important part of un-derstanding consumer behavior and is characterized by intensity.(original abstract)

Słowa kluczowe

EN

Consumer; Consumer behaviour; Segmentation; Typology

PL

Konsument; Zachowania konsumenta; Segmentacja; Typologia

• Czasopismo: Prosopon. Europejskie Studia Społeczno-Humanistyczne
• Rocznik: 2013
• Numer: nr 1
• Strony: 71--83

Twórcy

autor

Eva Hvizdová

• International School of Management ISM Slovakia in Prešov

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