Investors are more Sensitive to Information about Financial Rather than Ethical Reputation of a Company : Evidence from an Experimental Study

• Autorzy: Anna Blajer-Gołębiewska , Maciej Kos
• Języki publikacji: EN

Abstrakty

EN

The aim of the research was to identify the nature of the relationship between corporate reputation and individuals' investment decisions. We focused on three reputational factors that influence such decisions: value of stock market analysts' recommendation (either neutral or positive), reputation value (either positive or negative), and reputation domain (either ethical or financial). We tested two hypotheses in an online experiment and we have confirmed that investors are more sensitive to firm's financial rather than to its ethical reputation. However, we could not confirm that a reputation damage has a stronger impact on changes in the planned investment's value than an improvement in company's reputation. (original abstract)

Słowa kluczowe

EN

Investment decisions; Corporation; Company image; Access to information

PL

Decyzje inwestycyjne; Korporacje; Wizerunek przedsiębiorstwa; Dostęp do informacji

• Czasopismo: Economics & Sociology
• Rocznik: 2016
• Tom: 9
• Numer: nr 1
• Strony: 11--22

Twórcy

autor

Anna Blajer-Gołębiewska

• University of Gdansk, Poland

autor

Maciej Kos

• Northeastern University, Boston, USA

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Identyfikatory

DOI

10.14254/2071-789X.2016/9-1/1