The Image of Germany in Poland and Its Impact on Development of Poles Travelling Tourism to Germany

• Autorzy: Maciej Dębski , Kinga Niemczak
• Języki publikacji: EN

Abstrakty

EN

The country image tends to be a crucial element for supporting national products on foreign markets. This is also a case for tourist products. The Germany brand is one of the most powerful brands across the world. However, it seems, as highlighted in the research hypothesis, that in the case of tourism its impact on the Poles is not as strong as in the case of numerous other economic spheres. The poll research conducted on a selected group of respondents revealed the grounds for the hypothesis stated. Respondents evaluated relatively poorly both the attractiveness of Germany as well as their urge to visit that country compared to other European countries, they also rated poorly the selected highlights of the country. Another barrier related to perceived attractiveness of Germany is a not entirely positive stereotype of German people. The results reveal the need for changes of it, which are possible in the light of better ratings given by persons who previously visited Germany. (original abstract)

Słowa kluczowe

EN

Tourism; Touristic attractiveness; Image of the country

PL

Turystyka; Atrakcyjność turystyczna; Wizerunek państwa

• Czasopismo: Journal of Intercultural Management
• Rocznik: 2014
• Tom: 6
• Numer: nr 1
• Strony: 67--79

Twórcy

autor

Maciej Dębski

• University of Social Sciences, Poland

autor

Kinga Niemczak

• University of Applied Sciences for Business and Engineering in Wiener Neustadt, Austria

Bibliografia

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Identyfikatory

DOI

10.2478/joim-2014-0005