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2013 | 14 | z. 7 Logistics Management | 7--16
Tytuł artykułu

Multi-Cultural Customer Service in 3PL

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Successful companies understand what their customers want. Less successful companies often find it hard to obtain a good understanding of what their customers value and how they should be treated, and spend considerable time hustling to do things that are not fully appreciated by their customers. This applies to third-party Logistics sector as well. This paper explores the influence of cultural differences in customer service in 3PL. It outlines the important aspects of culture for international customer service, shows the potential cultural traps and why companies fail to gain maximum value from the customer service. This article offers advice on how to organize international customer service optimally while considering cultural issues.(original abstract)
Opis fizyczny
  • Społeczna Akademia Nauk
  • 16th Annual Third-Party Logistics Study -
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