The Importance of Culture in Global Public Relations

• Autorzy: Michał Chmielecki
• Języki publikacji: EN

Abstrakty

EN

PR is changing. International communication, both external and internal, is becoming increasingly important. Can cross cultural differences thwart PR campaign plans? Is it therefore crucial that PR practitioners incorporate a cross cultural competence and global thinking approach? With the growth of international business, PR have become more complex. Public relations functions therefore become far more challenging. What is the role of culture in PR in the XXI century? (original abstract)

Słowa kluczowe

EN

Public relations; Culture

PL

Public relations; Kultura

• Czasopismo: Journal of Intercultural Management
• Rocznik: 2011
• Tom: 3
• Numer: nr 2
• Strony: 229--240

Twórcy

autor

Michał Chmielecki

• Academy of Management; Clark University

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