Zastosowanie koncepcji CSR w strategiach sieci detalicznych

• Autorzy: Anna Napiórkowska

Warianty tytułu

CSR Activities in the Retailers' Strategies

• Języki publikacji: PL

Abstrakty

Artykuł ma na celu zaprezentowanie przeglądu literatury pod względem stosowanych przez sieci detaliczne działań z zakresu społecznej odpowiedzialności biznesu (CSR). Wzrost znaczenia CSR jest coraz bardziej widoczny w sektorze detalicznym. Z czterech głównych obszarów CSR, jakimi jest środowisko, rynek, miejsce pracy i społeczeństwo, wywieranie jak najmniejszego wpływu na środowisko naturalne jest kluczowym dla detalistów. Sieci detaliczne coraz większą uwagę poświęcają również postrzeganiu własnych marek jako odpowiedzialnych i zgodnych z zasadami zrównoważonego rozwoju. (abstrakt oryginalny)

EN

The goal of this study is to present an in-depth literature study on retailers' activities in the field of corporate social responsibility(CSR). The growing importance of CSR is increasingly evident in the retail sector. Of the four main areas of CSR (which are: the environment, marketplace, workplace and society) exerting the lowest possible impact on the environment is crucial for retailers. Retailers devote increasing attention to the perception of their own brands as responsible and consistent with the principles of sustainable development. (original abstract)

Słowa kluczowe

PL

Społeczna odpowiedzialność biznesu; Rozwój zrównoważony; Handel detaliczny; Przegląd literatury

EN

Corporate Social Responsibility (CSR); Sustainable development; Retail trade; Literature review

• Czasopismo: Gospodarka Materiałowa i Logistyka
• Rocznik: 2016
• Numer: nr 1
• Strony: 16--22

Twórcy

autor

Anna Napiórkowska

• Szkoła Główna Handlowa w Warszawie

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