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2015 | nr 22 | 32--53
Tytuł artykułu

Is CSR Embedded in the System of Corporate Innovation Objectives? Evidence from Poland

Warianty tytułu
Języki publikacji
The purpose of this article is to investigate the positioning of CSR-related objectives within the structure of corporate innovation objectives of firms. The study is based on firm level data from Polish wave of Community Innovation Survey for 2008-2010. Analysis shows that CSR-related innovation objectives are aimed at building cost-based competitive advantage. Moreover, we show that better performing innovators indicate higher importance of CSR-related objectives than less successful innovators. Finally, we argue that the lowest importance of CSR-related objectives in whole structure of innovation objectives for all studied Polish innovating firms indicates that CSR is still not fully embedded in their corporate strategies.(original abstract)
Opis fizyczny
  • Warsaw School of Economics, Poland
  • Warsaw School of Economics, Poland
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