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2015 | nr 22 | 107--120
Tytuł artykułu

Customer Knowledge in (Co)Creation of Product. A Case Study of IKEA

Warianty tytułu
Języki publikacji
EN
Abstrakty
EN
Customers knowledge is an attractive and effective source of ideas for proposals innovative products (services) as well as changes in existing products (services). Contemporary firms recognize the need to co-create product (services) with the participation of customers. The aim of this article is to define customer knowledge, value co-creation and customer co-creation concepts. The activities of IKEA were used to illustrate the issues presented in the article.(original abstract)
Rocznik
Numer
Strony
107--120
Opis fizyczny
Twórcy
  • University of Economics in Katowice, Poland
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Typ dokumentu
Bibliografia
Identyfikatory
Identyfikator YADDA
bwmeta1.element.ekon-element-000171429694

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