Czasopismo
Tytuł artykułu
Autorzy
Warianty tytułu
Języki publikacji
Abstrakty
Overbooking can be defined as a targeted, planned and managed overbooking of the capacities available in the way that at a given date there is no conflict between more clients and simultaneously the capacity is optimally used so that the revenues are maximized. The main prerequisites for the application of the overbooking techniques are a sophisticated hotel system and the ability to predict the strength of demand for accommodation facilities. The aim of this paper is to analyze the state of the implementation of the method of "smart overbooking" as used in practice by the Czech accommodation facilities. The focus is placed on finding out the level of the awareness of this tool, its deployment and the extent of its use as well as the clarification of potential problems with the implementation. The methodological approach to solution-seeking is based on the results of its own survey of more than four hundred hotel facilities in the Czech Republic. (original abstract)
Czasopismo
Rocznik
Tom
Numer
Strony
265--275
Opis fizyczny
Twórcy
autor
- University of Economics, Prague, Czech Republic
autor
- University of Economics, Prague Czech Republic
Bibliografia
- Colliers International Australia: Hotels Research and Forecast Report. First Half 2015 [online]. [Accessed 2015-05-30]. Available at: https://www.colliers.com.au/Find Research/Hotels/Hotels - First Half 2015
- Enz, C. A., Withiam, G. (2001). CHR Reports: Yield Management. Available at: https://www.hotelschool.cornell.edu/chr/pdf/showpdf/717/chr/research/yieldmanagement.pdf
- Enz, C. A., L. Canina a J., Van Der Rest, P. (2015). Competitive Hotel Pricing in Europe: An Exploration of Strategic Positioning [online]. New York: Cornell University. Available at: https://www.hotelschool.cornell.edu/chr/pdf/showpdf/4539/chr/research/enzcaninavanderrest.pdf
- Global hospitality insights: Top thoughts for 2014 (2014). Available at: http://www.ey.com/Publication/vwLUAssets/EY_-_Global_hospitality_insights_2014/$FILE/EY-Global-hospitality-insights-2014.pdf
- Christ, S. (2011). Operationalizing Dynamic Pricing Models Bayesian Demand Forecasting and Customer Choice Modeling for Low Cost Carriers. 1st ed. Wiesbaden: Gabler.
- Ideas (2015). The IDeaS Forecasting Management System [online]. [Accessed 2015-06-14]. Available at: http://www.ideas.com/en/software-services/software/ideas-forecasting-management-system
- Herget, J., Petru, Z., Abrham, J. (2015). City branding and its economic impacts on tourism, Economics and Sociology, Vol. 8, No 1, pp. 119-126. DOI: 10.14254/2071-789X.2015/8-1/9
- Kimes, S. E., Rohlfs, K. V (2005). Best-available-rate Pricing at Hotels: A Study of Customer Perceptions and Reactions. New York: Cornell University.
- Kimes, S. E (2008). Hotel Revenue Management: Today and Tomorrow: Cornell Hospitality Report.
- Kimes, S. E. (2010). The Future of Hotel Revenue Management: Cornell Hospitality Report [online]. [Accessed 201505-30]. Available at: https://www.hotelschool.cornell.edu/chr/pdf/showpdf/1535/chr/research/kimesrmfuture.pdf
- Kimes, S. (2015) The Cheapest and Best Approach to Overbooking: Step-by-step guide to overbooking. Cornell University [online]. [Accessed 2015-06-07]. Available at: http://thehospitalityblog.ecornell.com/wp-content/uploads/2013/04/Overbooking-step-by-step-.pdf
- Klein, R., Steinhardt, C. (2008). Revenue-Management Grundlagen und mathematische Methoden. Berlin: Springer.
- Kumar, V, Peterson, A., Leone, R. P. (2013). Defining, Measuring and Managing Business Reference Value. Journal of Marketing. Vol. 77, No 1.
- Niemczyk, A. (2015), The Application of Path Modelling in the Analysis of Consumer Behaviour in the Cultural Tourism Market, Economics and Sociology, Vol. 7, No 1, 2014, pp. 204-216. DOI: 10.14254/2071-789X.2014/7-1/18
- Niemczyk, A. (2015), Family Decisions on the Tourist Market, Economics and Sociology, Vol. 8, No 3, pp. 272-283. DOI: 10.14254/2071-789X.2015/8-3/19
- Sedlakova, D., Hermanova, E., Indrova, J. (2014). Tourist Card as a Tool of Destination Management. Czech Hospitality and Tourism Papers. Vol. 10, No 23.
- Shah, D., Kumar, V. (2012). The Dark Side of Cross-Selling. Harvard Business Review. December 2012.
- Short, T. Strategies for Satisfying Walked Hotel Guests IndustryView 2014 [online]. 2014 [Accessed 2015-05-30]. Available at: http://www.softwareadvice.com/hotel-management/industryview/strategies-for-walked-guests-2014/
- Streimikiene, D., Bilan, Y. (2015) Review of rural tourism development theories, Transformations in Business and Economics, 14 (2), pp. 21-34
- Český statistický úřad (2015). Využití lůžek a pokojů v hotelech a podobných ubytovacích zařízeních v ČR a krajích (NUTS III). Cestovní ruch - časové řady [online]. Available at: https://www.czso.cz/csu/czso/cru_cr
- Vaško, M., Abrhám, J. (2015). Issues of Secure and Sustainable E-Tourism: Case of the Czech Republic. Journal of Security and Sustainability Issues. Vol. 5, No 2, pp. 137-148
Typ dokumentu
Bibliografia
Identyfikatory
Identyfikator YADDA
bwmeta1.element.ekon-element-000171431712