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2016 | nr 423 Social Responsibility of Organizations. CSR 1.0, CSR 2.0 and what's next? | 35--44
Tytuł artykułu

Sustainable consumption through the sharing economy

Treść / Zawartość
Warianty tytułu
Konsumpcja zrównoważona stymulowana gospodarką wspólnego użytkowania
Języki publikacji
EN
Abstrakty
Celem niniejszego artykułu jest pokazanie jak mechanizmy gospodarki wspólnego użytkowania sprzyjają konsumpcji zrównoważonej. Wraz ze zmieniającym się profilem współczesnego konsumenta, zmianie ulega jego percepcja własności. Na rynku pojawiają się rozwiązania pozwalające zaspokajać potrzeby bez konieczności dokonywania transakcji o przeniesieniu własności. Dynamiczny rozwój firm, takich jak Zipcar, Uber, Airbnb, dowodzi, że konsumenci odstępują od tradycyjnych opcji własności i eksperymentują z tymi, które polegają na współużytkowaniu i wykorzystują potencjał mediów społecznościowych. To wszystko tworzy przestrzeń dla bardziej zrównoważonej konsumpcji(abstrakt oryginalny)
EN
The aim of this article is to uncover sustainable consumption through the assumptions behind the sharing economy. The more the profile of the modern consumer has changed, the bigger changes of his or her perception of ownership. The consumer trend that we can observe as growing is about meeting the needs and being satisfied with product/service usage, but without making a transaction about ownership transfer. The proliferation of companies, such as Zipcar, Uber, Airbnb, proves that consumers withdraw from traditional options and experiment with the ones that rely on the potential of social media. With the focus on social media, the attitude toward temporary usage of products, perception of mutual agreements and understanding of loyalty comes into play and transforms the relationships between consumers and producers/service providers. The idea that one does not need to own a product in order to satisfy one's need creates room for more sustainable consumption that is guided by resource sharing. Sustainability may be achieved here by the fact that people limit their actual purchases, do not have to worry about divestment options, are more selective when comparing various options, find cheaper solutions also attractive from the environmental or the social stand (they may value a solution more just because it reduces negative impact on environment or because it additionally offers socializing opportunities). The article is based on desk research with the use of a brief case study approach. Two industries seem to be prone to the sharing economy model: automotive/transportation and hospitality services, that is why the article draws brief practical illustrations from those sectors(original abstract)
Twórcy
  • Warsaw School of Economics, Poland
Bibliografia
  • Aster N., Why the Sharing Economy Has a Branding Challenge, http://www.psfk.com/2012/12/sharingeconomy-branding-challenge.html (date of access: 13.12.2015).
  • Bardhi F., Consumer Behavior Lecture, Cass School of Business, 2014.
  • Bardhi F., Eckhardt G.M., Access-based consumption: The case of car sharing, Journal of Consumer Research 2012, vol. 39, no. 4.
  • Botsman R., The Sharing Economy Lacks a Shared Definition. Giving Meaning to the Terms, 2013, http://www.fastcoexist.com/3022028/the-sharing-economy-lacks-a-shared-definition (date of access: 13.12.2015).
  • Botsman R., Rogers R., What's Mine Is Yours: The Rise of Collaborative Consumption, HarperCollins, New York 2010.
  • Davidson L., Mapped: how the sharing economy is sweeping the world, The Telegraph, http://www.telegraph.co.uk/finance/newsbysector/mediatechnologyandtelecoms/11882122/Mapped-how-thesharing-economy-is-sweeping-the-world.html (date of access: 13.12.2015).
  • DuPuis N., Rainwater B., National League of Cities' City Survey on the Sharing Economy, http://www.nlc.org/Documents/Find City Solutions/City-Solutions-and-Applied-Research/Brief - Shifting Perceptions of Collaborative Consumption2015.pdf (date of access:13.12.2015).
  • Makwana R., Global Justice, Sustainability and the Sharing Economy, http://www.sharing.org/information-centre/articles/global-justice-sustainability-and-sharing-economy (date of access:13.12.2015).
  • Matzler K., Veider V., Kathan W., Adapting to the sharing economy, MIT Sloan Management Review 2015, vol. 56, issue 2, Winter, http://sloanreview.mit.edu/article/adapting-to-the-sharing-economy/(date of access: 13.12.2015).
  • Morgan J., Why The Collaborative Economy is Changing Everything, Forbes, http://www.forbes.com/sites/jacobmorgan/2014/10/16/why-the-collaborative-economy-is-changing-everything/ (date of access: 13.12.2015).
  • Mróz B., Konsument w globalnej gospodarce. Trzy perspektywy, Oficyna Wydawnicza SGH, Warszawa 2013.
  • Nilsson A-L., Collaborative Consumption - Threatening Markets and Marketers?, http://www.brandba. se/blog/collaborativeconsumpti-nilsson(date of access: 13.12.2015).
  • Richter F., The Rise of the Sharing Economy, Statista. The statictics portal, https://blog.udemy.com/the-next-wave-of-the-sharing-economy/ (date of access: 13.12.2015).
  • Ross P.D., Sharing Economy/Collaborative Consumption Defined, http://projectpdr.com/sharingeconomy-collaborative-consumption-defined/ (date of access: 13.12.2015).
  • Rudenko A., The Collaborative Consumption on the Rise: Why Shared Economy Is Winning over the "Capitalism of Me", http://popsop.com/2013/08/the-collaborative-consumption-sharing-winsover-ownership/ (date of access: 13.12.2015).
  • September 2013 Trend Briefing: DEMANDING BRANDS. Screw 'the Customer Is Always Right': These 'Demanding Brands' Are Taking the (Painful) Lead Again, http://trendwatching.com/trends/demandingbrands/ (date of access: 23.06.2014).
  • Sharing Economy, Wikipedia, http://www.forbes.com/sites/jacobmorgan/2014/10/16/why-thecollaborative-economy-is-changing-everything/ (date of access: 13.12.2015).
  • The Sharing Economy: How Is It Affecting You and Your Business?, PwC, http://www.pwc.co.uk/issues/megatrends/collisions/sharingeconomy.html (date of access: 13.12.2015).
  • The Sharing Economy. Consumer Intelligence Series, PwC, 2015, https://www.pwc.com/us/en/technology/publications/assets/pwc-consumer-intelligence-series-the-sharing-economy.pdf (date of access: 13.12.2015).
  • Wesson D., The New Sharing Economy - The Next Era of the Social Web, http://davidwesson.typepad.com/david_wessons_digital_cul/2011/04/the-new-sharing-economy-the-next-era-of-the-socialweb-.html (date of access: 13.12.2015).
  • Yohn D.L., What You Can Learn about Customer Experience from Sharing Economy Companies, http://www.forbes.com/sites/deniselyohn/2015/03/04/what-you-can-learn-about-customer-experiencefrom-sharing-economy-companies/ (date of access: 13.12.2015).
Typ dokumentu
Bibliografia
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Identyfikator YADDA
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