Selected Aspects of Innovation Policy for Small and Mdium Sized Enterprises

• Autorzy: Renáta Machová , Erika Seres Huszárik , Mónika Šimonová
• Języki publikacji: EN

Abstrakty

EN

Increasing market competition encourages companies attract and retain customers. To achieve the mentioned objectives company managers have the following tools: marketing and innovation activity of the company. We find it important to explore the innovation activity of SMEs. Determined by their size, creativity and innovation can be the key factors to survive under competition. The study deals with the innovation process and factors influencingit. Based on theoretical background and research results the study presents the factors influencing innovation activity of SMEs. The research results show that management's attitude, employees' motivation and positive relationship built with suppliers have positive impacts on successful operation of SMEs. (original abstract)

Słowa kluczowe

EN

Innovations; Innovation processes; Market competition; Small business

PL

Innowacje; Procesy innowacyjne; Konkurencja rynkowa; Małe i średnie przedsiębiorstwa

• Czasopismo: Journal of International Studies
• Rocznik: 2016
• Tom: 9
• Numer: nr 2
• Strony: 219--232

Twórcy

autor

Renáta Machová

• J. Selye University Komárno, Slovak Republic

autor

Erika Seres Huszárik

• J. Selye University Komárno, Slovak Republic

autor

Mónika Šimonová

• J. Selye University Komárno, Slovak Republic

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Identyfikatory

DOI

10.14254/2071-8330.2016/9-2/17