Podejmowanie decyzji a efekt języka obcego: potencjalny wpływ na wyniki badań uzyskiwane na platformach crowdsourcingowych

• Autorzy: Rafał Muda

Warianty tytułu

The Foreign Language Effect and Decision Making: Potential Impact on Data Gathered on Crowdsourcing Platforms

• Języki publikacji: PL

Abstrakty

Artykuł przybliża czytelnikowi zagadnienia związane z prowadzeniem badań za pomocą platform crowdsourcingowych, czyli platform, które są swego rodzaju odmianą internetowych paneli badawczych. W opracowaniu przedstawiono wady i zalety prowadzenia badań z wykorzystaniem tej metody oraz opisano sposoby ograniczania wpływu wad na wyniki badania. Autor porusza również kwestię wpływu efektu języka obcego na podejmowanie decyzji (różnice wynikające z podejmowania decyzji w języku obcym w zestawieniu z językiem ojczystym, spowodowane obniżoną podatnością na heurystyki poznawcze w przypadku języka obcego). Dokonany został też przegląd wyników badań nad efektem języka obcego i w tym kontekście pokazano kolejne zagrożenie wynikające z prowadzenia badań na platformach crowdsourcingowych. Na koniec przedstawiono wyniki badań własnych dotyczących decyzji inwestycyjnych (efektu status quo), które potwierdzają hipotezę, że przetwarzanie w języku obcym może wpływać na podjętą decyzję - osoby badane z warunku języka obcego nie ulegały efektowi status quo.(abstrakt oryginalny)

EN

In this paper, issues connected with conducting research on crowdsourcing platforms which are specific types of research panels are described. The focus lays on advantages and disadvantages of mentioned platforms and revealing how to mitigate the impact of disadvantages on collected data. Moreover, the article depicts the influence of the foreign language effect (reduced presence of heuristic biases in the decision-making process when decision is made in the foreign language compared to the native language) on decision-making, which may be one of the threats connected with conducting experiments on crowdsourcing platforms. The last section is a description of author's own study in domain of investment decisions. Results reveal that processing in a foreign language influences the decision. Namely, participants in a foreign language condition were not influenced by the status quo effect.(original abstract)

Słowa kluczowe

PL

Crowdsourcing; Podejmowanie decyzji

EN

Crowdsourcing; Decision making

• Czasopismo: Annales Universitatis Mariae Curie-Skłodowska. Sectio H. Oeconomia
• Rocznik: 2016
• Tom: 50
• Numer: nr 3
• Strony: 151--159

Twórcy

autor

Rafał Muda

• Uniwersytet Marii Curie-Skłodowskiej w Lublinie

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Identyfikatory

DOI

0.17951/h.2016.50.3.151