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Czasopismo
2016 | nr 2 | 78--89
Tytuł artykułu

Rozwój organizacji pozarządowych jako czynnik ryzyka reputacyjnego

Warianty tytułu
NGO Development as a Reputational Risk Factor
Języki publikacji
PL
Abstrakty
Ryzyko reputacyjne traktowane jest jako jedno z największych zagrożeń dla przedsiębiorstw, ale w literaturze akademickiej zjawisko to nie zostało dotąd dobrze opisane. Celem rozważań jest prezentacja ryzyka reputacyjnego w kontekście dynamicznego rozwoju organizacji pozarządowych, uznawanego za proces generujący wzrost poziomu tego ryzyka. Właściwe zrozumienie ryzyka reputacyjnego może pomóc przedsiębiorstwom w podejmowaniu lepszych decyzji w sferze kształtowania ich stosunków z tymi organizacjami. (abstrakt oryginalny)
EN
The reputational risk is considered as one of the greatest threats to the companies, but in academic literature this phenomenon is poorly examined. The aim of this article is to explore the reputational risk in the context of NGO development. Proper understanding of the reputational risk could help companies to make better decisions regarding to the way of shaping relationships with those organisations. (original abstract)
Czasopismo
Rocznik
Numer
Strony
78--89
Opis fizyczny
Twórcy
  • Szkoła Główna Handlowa w Warszawie
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Typ dokumentu
Bibliografia
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Identyfikator YADDA
bwmeta1.element.ekon-element-000171443968

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