Comprehensiveness and Effectiveness: Strategy Execution in Corporate Headquarters

• Autorzy: Joanna Radomska
• Języki publikacji: EN

Abstrakty

EN

The purpose of this paper is to examine the relationship between the comprehensiveness of implementation activities and the effectiveness of the execution of corporate headquarters strategy. The comprehensiveness was defined by means of three areas: procedures and processes, cohesion of corporate values, and implementation tools, whereas the effectiveness of strategy implementation was expressed through the effectivity of strategic objectives realization, as well as eliminating internal and external implementation barriers. The studies were carried out across 69 corporate headquarters. The research proved the existence of a positive relationship between the examined areas, thus the comprehensiveness of strategy execution increases the effectiveness of the undertaken activities. This means that in order to provide a high execution level of a designed strategy, it is advisable to organize the process in a well-thought-out, systematic, and cohesive way.(original abstract)

Słowa kluczowe

EN

Corporation strategies; Comprehensive strategy; Effectiveness

PL

Strategia przedsiębiorstwa; Strategia kompleksowa; Efektywność

• Czasopismo: Argumenta Oeconomica
• Rocznik: 2016
• Numer: nr 2 (37)
• Strony: 233--244

Twórcy

autor

Joanna Radomska

• Wrocław University of Economics, Poland

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Identyfikatory

DOI

10.15611/aoe.2016.2.09