Modern marketing strategies and organizational management in the era of globalization

• Autorzy: Jacek Dziwulski , Wiesław Harasim
• Języki publikacji: EN

Abstrakty

EN

The article highlights the importance of components of intellectual capital in developing the organisation's strategy. Information and modern technologies are the key to effective implementation of the marketing strategy of the company. Key words: modern marketing strategies, intellectual capital, human capital(original abstract)

Słowa kluczowe

EN

Marketing strategy; Human capital; Intellectual capital; High-tech; Enterprises

PL

Strategia marketingowa; Kapitał ludzki; Kapitał intelektualny; Nowe technologie; Przedsiębiorstwo

• Czasopismo: Annals of Marketing Management & Economics
• Rocznik: 2015
• Tom: 1
• Numer: nr 2
• Strony: 25--33

Twórcy

autor

Jacek Dziwulski

• Lublin University of Technology, Poland

autor

Wiesław Harasim

• Warsaw College of Promotion, Poland

Bibliografia

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• Wachowiak P. (Ed.), 2005. Measurement of Intellectual Capital of An Enterprise, Warsaw School of Economics Press, Warszawa.