Zachowania klientów wobec ogłoszeń CSR

• Autorzy: Marek Pawlak

Warianty tytułu

Consumers Response to CSR Announcements

• Języki publikacji: PL

Abstrakty

W artykule przedstawiono wyniki badań pierwotnych przeprowadzonych w 5 krajach, dotyczących reakcji konsumentów na ogłoszenie CSR hipotetycznego przedsiębiorstwa. Okazało się, że obok systemów wartości także uwarunkowania kulturowe mają duży wpływ na reakcje. Jeżeli przedsiębiorstwo publikuje ogłoszenie o swoim zaangażowaniu społecznym, to powoduje to pogorszenie opinii na temat tego zaangażowania szczególnie wśród osób o nastawieniu konserwatywnym. Respondenci w USA inaczej zareagowali na ogłoszenie CSR niż respondenci w Europie i Azji. (abstrakt oryginalny)

EN

The results of studies conducted in five courtiers have been presented in the paper concerning consumers response to CSR announcement of hypothetical company. It turned out that apart from people values also cultural circumstances influence reactions. If company publishes announcement then opinion about its CSR involvement decreases particularly among people who possess conservative attitude. The response of American students to CSR announcement was different from reaction of students in Europe and Asia.(original abstract)

Słowa kluczowe

PL

Zachowania konsumenta; Konsument; Społeczna odpowiedzialność biznesu; Kulturowe uwarunkowania biznesu; Kulturowe uwarunkowania

EN

Consumer behaviour; Consumer; Corporate Social Responsibility (CSR); Cultural determinants of business; Cultural determinants

• Czasopismo: Studia i Prace WNEiZ US
• Rocznik: 2016
• Numer: nr 43 T. 3 Zarządzanie
• Strony: 329--338

Twórcy

autor

Marek Pawlak

• Katolicki Uniwersytet Lubelski Jana Pawła II w Lublinie, Polska

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Identyfikatory

DOI

10.18276/sip.2016.43/3-30