Metodologia badań procesu internacjonalizacji przedsiębiorstw e-commerce

• Autorzy: Magdalena Grochal-Brejdak

Warianty tytułu

Methodology of Research on Internationalisation Process of E-Commerce Enterprises

• Języki publikacji: PL

Abstrakty

Celem artykułu jest przedstawienie metodologii dotychczas przeprowadzonych badań procesu internacjonalizacji przedsiębiorstw e-commerce ze szczególnym uwzględnieniem tych, których efektem jest procesowy opis internacjonalizacji firm e-commerce. W wyniku krytycznej analizy literatury stwierdzono dominację metod jakościowych w badaniach nad internacjonalizacją firm e-commerce, a także brak "procesowego" charakteru opisu internacjonalizacji tych firm. Wnioskuje się, że punktem wyjścia w metodologii badań procesu internacjonalizacji firm e-commerce powinno być określenie "pozycji" filozoficznej badacza, determinującej wybór określonych metod badawczych, których zastosowanie powinno skutkować "procesowym" charakterem opisu internacjonalizacji, uwzględniającym prócz zjawisk dez- i re-internacjonalizacji niespotykany wcześniej aspekt produktu cyfrowego.(abstrakt oryginalny)

EN

The objective of this article is to present research methodologies applied to the research related to the internationalisation of e-commerce enterprises with a particular stress on the research resulting in the process description of the internationalisation of e-commerce firms. As a result of the critical analysis of the literature, qualitative methods were found to prevail in the research of the internationalisation of e-commerce firms along with the lack of the "processual" description of the internationalisation of such firms. The antipositivist ontology seems to be the best approach to research on internationalization process of e-commerce firms and is visible in interpretive perspective in methodology of already conducted research. Additionally, the previously unencountered aspect of the digital product may be significant for the progress of internationalisation process of ecommerce enterprises, and its role should be included and described in the process' description.(original abstract)

Słowa kluczowe

PL

Internacjonalizacja przedsiębiorstw; Handel elektroniczny; Metodologia badań

EN

Enterprise internationalization; e-commerce; Research methodology

• Czasopismo: Studia Ekonomiczne / Uniwersytet Ekonomiczny w Katowicach
• Rocznik: 2016
• Numer: nr 271
• Strony: 211--221

Twórcy

autor

Magdalena Grochal-Brejdak

• Uniwersytet Ekonomiczny w Katowicach

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