Teoria agenda-setting a nowe media

• Autorzy: Ewa Nowak

Warianty tytułu

Agenda-setting theory and new media

• Języki publikacji: PL

Abstrakty

Problem zmian w środowisku medialnym związany z rozwojem nowych mediów należy do największych wyzwań badawczych dla teorii agenda-setting. Biorąc pod uwagę problem aktualności teorii ustanawiania agendy w środowisku komunikacji internetowej i nowych mediów, rozważania i analizy proponowane w opracowaniu są prowadzone w celu uzyskania odpowiedzi pytanie, czy w związku z rozwojem nowych mediów ogólny wpływ mediów (tradycyjnych i nowych, czy inaczej - horyzontalnych i wertykalnych) na opinię publiczną ulega wzmocnieniu czy osłabieniu. (abstrakt oryginalny)

EN

The current changes within media environment including new media development became major research challenge for the agenda-setting theory these days. Taking into account the problem of validity of the theory facing new media conditions, the aim of the analysis in to answer the basic research question: considering the new media development, does the general media impact (including the old and new media types) on public opinion becomes weaker or stronger. (original abstract)

Słowa kluczowe

PL

Opinia publiczna; Media

EN

Public opinion; Media

• Czasopismo: Studia Medioznawcze
• Rocznik: 2016
• Numer: nr 3 (66)
• Strony: 11--25

Twórcy

autor

Ewa Nowak

• Uniwersytet Marii Curie-Skłodowskiej w Lublinie

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