Preferencje help
Widoczny [Schowaj] Abstrakt
Liczba wyników
2016 | vol. 16, iss. 1 | 274--285
Tytuł artykułu

Determinants of Business Success - Theoretical Model and Empirical Verification

Warianty tytułu
Języki publikacji
Market knowledge, market orientation, learning competencies, and a business performance were the key issues of the research project conducted in the 2006 study. The main findings identified significant relationships between the independent variables (market knowledge, market orientation, learning competencies) and the dependent variables (business success). A partial correlation analysis indicated that a business success primarily relies on organisational learning competencies. Organisational learning competencies, to a large extent (almost 60%), may be explained by the level of corporate market knowledge and market orientation. The aim of the paper is to evaluate to what extent the relationships between the variables are still valid. The research was based on primary and secondary data sources. The major field of the research was carried out in the form of quantitative studies. The results of the 2014 study are consistent with the previous (2006) results.(original abstract)
Opis fizyczny
  • University of Lodz
  • Abela, A.V., Clark, B.H., Ambler, T. (2004). Marketing Performance Measurement, Performance, and Learning. London: Workpaper.
  • Ambler, T. (2003). Marketing and the Bottom Line. London: Prentice Hall.
  • Ambler, T., Kokkinaki, F. (1997). Measures of Marketing Success. Journal of Marketing Management, 13 (7, October).
  • Balakrishnan, S. (1996). Benefits of Customer and Competitive Orientation in Industrial Markets. Industrial Marketing Management, 25 (4, July). [Crossref]
  • Barwise, P., Farley, J. (2004). Marketing Metrics - Status of Six Metrics in Five Countries. European Management Journal, 22 (3).
  • Bernard, E., Osmonbekov, T., McKee, D. (2011). Customer Learning Orientation in Public sector Organizations. Journal of Nonprofit & Public Sector Marketing.
  • Cahill, D.J. (1995). The Managerial Implications of the Learning Organization - A New Tool for Internal Marketing. Journal of Services Marketing, 9 (4) [Crossref]
  • Day, G.S. (1994). Continuous Learning About Markets. California Management Review, Summer [Crossref]
  • Day, G.S., (1990). Market Driver Strategy - Process for Creating Value. New York: The Free Press.
  • Deshpande, R. (2001). Using market Knowledge. Thousand Oaks: Sage Publication Inc.
  • Farris, P.W., Bendle, N.T., Pfeifer, P.E., Reibstein, D.J. (2010). Key Marketing Metrics - the 50+ Metrics Every Manager Needs to Know. Harlow: Pearson.
  • Garvin, D.A. (1993). Building a Learning Organization. Harvard Business Review, July/August.
  • Greenley, G.E. (1995). Forms of Market Orientation in UK Companies. Journal of Management Studies, January (32/1). [Crossref]
  • Harden, L., Heyman, B. (2011). Marketing by the Numbers. New York: Amacom.
  • Haugland, S.A., Myrtveit, I., Nygaard, A. (2007). Market Orientation and Performance in the Service Industry: A Data Envelopment Analysis. Journal of Business Research. [Crossref]
  • Huber, G.P. (1991). Organizational Learning - The Contribution Processes and the Literatures. Organization Science, February. [Crossref]
  • Hurley, R.F., Hult, T. M. (1998). Innovation, Market Orientation, and Organizational Learning - An Integration and Empirical Examination. Journal of Marketing, July (62). [Crossref]
  • Jaworski, B.J., Kohli, A.K. (1993). Market Orientation - Antecedents and Consequences. Journal of Marketing, July (57). [Crossref]
  • Kaplan, R.S., Norton, D.P. (1996). Linking the Balanced Scorecard to Strategy. California Management Review, 39 (1), Fall. [Crossref]
  • Kohli, A.K., Jaworski, B.J. (1990). Market Orientation - The Construct, Research Propositions, and Managerial Implications. Journal of Marketing, April (54). [Crossref]
  • Kozielski, R. (2013). Marketing Metrics, Market Knowledge, Market Orientation, Learning Organization and Business Success in Emerging Countries - Theoretical Model and Empirical Verification. EBES Conference, Rome.
  • Kumar, V., Jones, E., Venkatesan, R., Leone, R.P. (2011). Is Market Orientation a Source of Sustainable Competitive Advantage or Simply a Cost of competing. Journal of Marketing, 75 (1). [Web of Science] [Crossref]
  • Mastering Metrics (2014). London: CIM. The Chartered Institute of Marketing.
  • McDonald, R., Madhavaram, S. (2007). What Firm Learn Depends on What Firms Know: The Implications of Prior Knowledge for Market Orientation. Marketing Management Journal, Spring.
  • Narver, J.C., Slater, S.F. (1990). The Effect of Marketing Orientation on Business Profitability. Journal of Marketing, October (54). [Crossref]
  • Neely, A., Adams, Ch., Kennerley, M. (2002). The Performance Prism. London: Prentice Hall.
  • Nonaka, I. (1994). A Dynamic Theory of Organizational Knowledge Creation. Organization Science, February. [Crossref]
  • Nunnally, J.O. (1978). Psychometric Theory. New York: McGraw Hill.
  • Olavarietta, S., Driedmann, R. (2008). Market Orientation, Knowledge-Related Resources and Firm Performance. Journal of Business Research. [Crossref] [Web of Science]
  • Schein, E.H. (1993). How Can Organizations Learn Faster? The Challenge of Entering the Green Room. Sloan Management Review, Winter.
  • Slater, S.F., Narver, J.C. (1994). Does Competitive Environment Moderate the Market Orientation-Perfomance Relationship. Journal of Marketing, January (58). [Crossref]
  • Slater, S.F., Narver, J.C. (1995). Market Orientation and Learning Organization. Journal of Marketing, July (59). [Crossref]
  • Zaltman, G., Deshpande, R. (2001). The Use of Market Research. In: R. Desphpande (ed.), Using Market Knowledge. Thousand Oaks: MSI, Sage Pabilications.
Typ dokumentu
Identyfikator YADDA

Zgłoszenie zostało wysłane

Zgłoszenie zostało wysłane

Musisz być zalogowany aby pisać komentarze.
JavaScript jest wyłączony w Twojej przeglądarce internetowej. Włącz go, a następnie odśwież stronę, aby móc w pełni z niej korzystać.