Konceptualny model Competitive Intelligence

• Autorzy: Kamila Bartuś , Tomasz Bartuś

Warianty tytułu

Conceptual Model of Competitive Intelligence

• Języki publikacji: PL

Abstrakty

W artykule przytoczono wybrane charakterystyki Competitive Intelligence. Zaproponowano i opisano autorski model Competitive Intelligence. Celem artykułu jest opracowanie konceptualnego, holistycznego modelu CI. Przedstawione wyniki badań mogą być pomocne w opracowaniu planu i podejmowaniu działań, mających na celu wykorzystanie CI w działalności biznesowej.(abstrakt oryginalny)

EN

The main purpose of this paper is to present an idea of Competitive Intelligence. To demonstrate this approach the prototype of a Competitive Intelligence is described. The structure of this paper is organized as follows: first, we provide an overview of the Competitive Intelligence. Next, the Competitive Intelligence concept and its components are presented in detail followed with a description of the prototype model. Finally, we summarize the key points of the research and give directions for future research.(original abstract)

Słowa kluczowe

PL

Analiza konkurencyjności; System informacyjny przedsiębiorstwa; Informacja biznesowa; Przewaga konkurencyjna

EN

Competitive Intelligence (CI); Information system of enterprises; Business information; Competitive advantage

• Czasopismo: Studia Ekonomiczne / Uniwersytet Ekonomiczny w Katowicach. Zarządzanie
• Rocznik: 2016
• Tom: 7
• Numer: nr 278
• Strony: 105--119

Twórcy

autor

Kamila Bartuś

• Uniwersytet Ekonomiczny w Katowicach

autor

Tomasz Bartuś

• Uniwersytet Ekonomiczny w Katowicach

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