On the Trail of Lord of the Rings. Pop-Culture Tourism in New Zealand

• Autorzy: Marek Zoladek
• Języki publikacji: EN

Abstrakty

EN

At the present time, pop-culture tourism is one of the fastest growing forms of travel. All over the world can be found many popular places for these kind of tourists. Often these are places known from movies. The classic areas known from television are megacities include Los Angeles, New York, Tokyo, Paris and London. Sometimes they are whole areas like California or Transylvania. It also happens that the films advertise the whole country. That happened with New Zealand after the making of the trilogy "The Lord of the Rings" and "The Hobbit" directed by Peter Jackson. The popularity of films resulted in increased popularity of areas, where they were filmed. Today, this island country is at the forefront of pop-culture tourism destination. Throughout New Zealand find landscapes, places and characters familiar from films made based on the books by J.R.R. Tolkien. (fragment of text)

Słowa kluczowe

EN

Cultural tourism; Popular culture; Promotion; Promotion of region value; Advertising; Advertising forms; Promotion methods; Tourism

PL

Turystyka kulturowa; Kultura masowa; Promocja; Promocja walorów regionu; Reklama; Formy reklamy; Metody promocji; Turystyka

• Czasopismo: Current Issues of Tourism Research
• Rocznik: 2015
• Tom: 5
• Numer: nr 2
• Strony: 44--47

Twórcy

autor

Marek Zoladek

• Pedagogical University of Cracow, Poland

Bibliografia

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