An Overview of Selected Missions and Strategies of Higher Schools in Poland

• Autorzy: Małgorzata Cieciora
• Języki publikacji: EN

Abstrakty

EN

The concepts of "strategy" or "strategic planning" have traditionally been associated with the military context or with the business environment. The question arises whether they can serve as effective instruments for development of higher education institutions as well. An attempt of an analysis of the mission statements and strategies of some of the well-established, high-ranked higher schools in Poland was made. The findings show that, although it is difficult to estimate to what extent Polish higher schools treat their mission statements and strategic plans as the sources of competitive advantage and not just marketing tools, the process of implementing strategic thinking in higher schools in Poland has already started. (original abstract)

Słowa kluczowe

EN

Higher education; Market economy; Strategic planning

PL

Szkolnictwo wyższe; Gospodarka rynkowa; Planowanie strategiczne

• Czasopismo: Przedsiębiorczość i Zarządzanie
• Rocznik: 2016
• Numer: t. 17, z. 7, cz. 1 Humanistyczne aspekty zarządzania wiedzą i kompetencjami
• Strony: 43--57

Twórcy

autor

Małgorzata Cieciora

• Polish-Japanese Academy of Information Technology, Warsaw

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