The Review of Social Media and Trust: A Multinational Study of University Students by Joanna Paliszkiewicz and Alex Koohang, Informing Science Press, Santa Rosa, CA 2016

• Autorzy: Keith Harman
• Języki publikacji: EN

Abstrakty

EN

The book focuses on the linkage between social media and trust. The authors achieve their goal. The book is organized in a manner consistent with its goal. The first part of the book presents the theoretical constructs underlying the concept of trust within the milieu of social media (which are also fully explained in their various derivatives). The second part of the book presents the research design for the study as well as the results and the implications of the research. The research design is covered in detail including validation of the study instrumentation, the selection and the application of the statistical treatment, and the steps taken to ensure an appropriate balance between alpha and beta error (a critical yet often overlooked aspect of any research study).(fragment of text)

Słowa kluczowe

EN

Review

PL

Recenzja

• Czasopismo: Journal of Economics & Management / University of Economics in Katowice
• Rocznik: 2016
• Numer: nr 26
• Strony: 173--175

Twórcy

autor

Keith Harman

• Oklahoma Baptist University, USA,