Grey Approach for Automobile Dealer Evaluation Based on "Internet Plus Automotive Aftermarket"

• Autorzy: Xin Jianghu , Xie Naiming

Warianty tytułu

Podejście szarych systemów do oceny dilera samochodów na podstawie "Internet Plus Automotive Aftermarket"

• Języki publikacji: EN

Abstrakty

EN

Under the globalization background, automobile manufacturers are now exploring an effective management strategy to face the demands of uncertainty and violent market competition. To improve competitiveness, automobile manufacturers must choose competitive dealers. This paper aims to study a new evaluation approach by combining grey evaluation model with a multiple indexes evaluation system. The algorithm steps of the proposed method are summarized. And a Chinese case of automobile dealer selection is included for demonstrating the process of the approach. Results show that the approach is effective and helpful in choosing competitive dealers. (original abstract)

W świetle globalizacji, producenci pojazdów sprawdzają skuteczną strategię zarządzania adekwatną do niepewności popytu i brutalnej konkurencji na rynku. Aby zwiększyć konkurencyjność, producenci pojazdów są zmuszeni wybierać konkurencyjnych dealerów. Niniejszy artykuł ma na celu omówienie nowego podejścia do oceny przez połączenie szarych systemów systemem oceny wieloindeksowej. Zaprezentowano kolejne kroki algorytmu zaproponowanej metody. Na potrzeby przedstawienia procesu nowego podejścia wykorzystano przypadek wyboru dealerów samochodowych w Chinach. Wyniki pokazują, że podejście jest skuteczne i pomocne w wyborze konkurencyjnych dealerów. (abstrakt oryginalny)

Słowa kluczowe

EN

Car dealer; Automobiles; Service quality assessment; Aftermarket

PL

Dealer samochodowy; Samochody; Ocena jakości usług; Rynek wtórny

• Czasopismo: Zeszyty Naukowe Politechniki Poznańskiej. Organizacja i Zarządzanie
• Rocznik: 2016
• Numer: nr 70
• Strony: 69--87

Twórcy

autor

Xin Jianghu

• Nanjing Institute of Technology

autor

Xie Naiming

• Nanjing University of Aeronautics and Astronautics

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Identyfikatory

DOI

10.21008/j.0239-9415.2016.070.05