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2016 | nr 1 | 65--79
Tytuł artykułu

Corporate Social Responsibility of Chinese SMEs : Implementation and Challenges

Treść / Zawartość
Warianty tytułu
Społeczna odpowiedzialność chińskich MŚP : wdrożenie, realizacja i wyzwania
Języki publikacji
EN
Abstrakty
Badania z zakresu społecznej odpowiedzialności biznesu (CSR) są coraz bardziej popularne w gospodarkach rozwijających się, jednak wiedza w zakresie CSR w małych i średnich przedsiębiorstwach (MŚP) jest wciąż ograniczona. To studium rozpoczyna się od definicji CSR oraz wyjaśnienia powiązań pomiędzy CSR a marketingiem. Przedmiotem opracowania jest również opis CSR w Chinach i chińskich przedsiębiorstwach należących do sektora MŚP. Przedstawione badanie ma na celu określenie aktualnej sytuacji CSR przyjętej przez chińskich MŚP w obecnej sytuacji gospodarczej, a także analizę problemów związanych z ich realizacją. W trakcie analizy szczegółowo przebadano dwadzieścia różnych MŚP w prowincji Guangdong za pomocą pół-ustrukturyzowanego wywiadu z powyższymi przedsiębiorstwami. Wyniki wskazują, że CSR jest wciąż na wczesnym etapie rozwoju w większości chińskich MŚP, czego przyczyną są luki w systemie prawnym, mała świadomość CSR oraz ograniczone środki finansowe. Ponadto, w pracy przedstawiono kilka propozycji dla decydentów oraz przedsiębiorstw, które zalecane są w celu poprawy przyszłych wyników CSR chińskich MŚP. (abstrakt oryginalny)
EN
The research scope of corporate social responsibility (CSR) has been growing increasingly popular in emerging economies, whereas the knowledge relating to CSR in the case of small and medium enterprises (SMEs) is still limited. This study starts with the definition of CSR and an explanation regarding the relation between CSR and marketing. Descriptions of CSR in China and Chinese SMEs are presented as well. This research aims to identify the situation of CSR as adopted by Chinese SMEs in the current economic environment as well as to analyze the challenges of their implementation. To achieve these research objectives, twenty different SMEs in Guangdong Province were investigated through in-depth semi-structured interviews. This study shows that CSR is still in an infant stage for the majority of Chinese SMEs due to the incomplete legal system, weak CSR awareness, and deficient financial resources. Moreover, several appropriate suggestions for policy makers and the enterprises themselves are recommended in order to improve the future CSR performance of Chinese SMEs. (original abstract)
Rocznik
Numer
Strony
65--79
Opis fizyczny
Twórcy
  • Business School Shaqra University
  • University of Warsaw
Bibliografia
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Typ dokumentu
Bibliografia
Identyfikatory
Identyfikator YADDA
bwmeta1.element.ekon-element-000171457071

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