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2016 | vol. 14, nr 4 (63), t. 1 Efektywne zarządzanie finansami w mikro- i makroskali | 123--138
Tytuł artykułu

Applying Text Mining to Analyze the Performance of PBOs on the Basis of Their Obligatory Annual Activity Statements

Warianty tytułu
Analiza dokonań OPP prezentowanych w ich rocznych obligatoryjnych sprawozdaniach z działalności z wykorzystaniem metody eksploracji tekstu
Języki publikacji
EN
Abstrakty
EN
The paper's aims is to investigate if the level of detail and selection of particular performance-related information by public benefit organizations (PBOs) in their obligatory annual activity statements can stimulate individual donations. The research encompassed 177 randomly selected Polish PBOs. It applied text mining methodologies and a laboratory experiment. The results obtained allowed the identification of nine key groups of topics that PBOs focus on the narrative parts of their obligatory annual activity statements. Moreover, it was proven that organizations that potential donors would like to support with their 1% tax write-off discuss their performance in more detail and focus on slightly different issues than other organizations. (original abstract)
Niniejsze opracowanie ma na celu zbadanie, czy szczegółowość i dobór informacji dotyczących dokonań organizacji pożytku publicznego (OPP) ujawnianych w ich obligatoryjnych rocznych sprawozdaniach z działalności może stymulować ofiarność indywidualnych darczyńców. Badanie przeprowadzono na losowej próbie 177 polskich OPP z zastosowaniem metod eksploracji tekstu oraz eksperymentu laboratoryjnego. Uzyskane wyniki pozwoliły na zidentyfikowanie dziewięciu głównych grup zagadnień prezentowanych przez OPP w narratywnej części sprawozdania rocznego z działalności. Wskazały także na większą szczegółowość i przesunięte akcenty w opisach dokonań tych OPP, które w najwyższym stopniu stymulują darczyńców do dokonywania odpisów 1% podatku. (abstrakt oryginalny)
Twórcy
  • Wrocław University of Economics, Poland
Bibliografia
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Typ dokumentu
Bibliografia
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Identyfikator YADDA
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