Organisational-Level Attributes of Micro-Multinationals. The Evidence From European SMEs

• Autorzy: Aleksandra Wąsowska
• Języki publikacji: EN

Abstrakty

EN

This paper investigates organisational-level attributes that allow European SMEs to choose equity-based modes of entry to foreign markets, thus becoming micro-multinationals. We hypothesize that international R&D cooperation (hypothesis 1) and using digital marketing (hypothesis 2) by SMEs increase their likelihood of becoming a mMNE. These hypotheses are tested through a logistic regression analysis based on a large sample of European companies drawn from the Flash Eurobarometer study. Separate regression models are estimated for companies originating from EU-13 and EU-15. Hypothesis 1 is supported by both samples. Hypothesis 2 is supported in the EU-15 sample. Our identification of organisational-level attributes that increase the likelihood of SMEs choosing equity-based internationalisation contributes to International Entrepreneurship entry mode literature. (original abstract)

Słowa kluczowe

EN

Small business; Foreign markets; Foreign investment

PL

Małe i średnie przedsiębiorstwa; Rynki zagraniczne; Inwestycje zagraniczne

• Czasopismo: International Journal of Management and Economics
• Rocznik: 2017
• Tom: 53
• Numer: nr 1
• Strony: 84--98

Twórcy

autor

Aleksandra Wąsowska

• University of Warsaw, Poland

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