International competitive intelligence

• Autorzy: Eugeniusz Michalski
• Języki publikacji: EN

Abstrakty

EN

Creating international competitive intelligence is the foundation of an enterprise's entry and existence in a foreign market. Good preparation for international trade and the exchange of goods and services requires intelligence to be collected and examined. An enterprise needs to determine sources of competitive intelligence as well as set up foreign market entry strategies and activities under the existing conditions. For that, it must know the nature and scope of international competitive intelligence. To understand the factors shaping business activities, it should also study the competition between local and foreign enterprises in a foreign country, commercial organisations and risk in price fluctuations. (original abstract)

Słowa kluczowe

EN

International trade; Market; Competition; Price risk; Trade risk

PL

Handel międzynarodowy; Rynek; Konkurencja; Ryzyko cenowe; Ryzyko handlowe

• Czasopismo: Annals of Marketing Management & Economics
• Rocznik: 2016
• Tom: 2
• Numer: nr 1
• Strony: 67--78

Twórcy

autor

Eugeniusz Michalski

• Koszalin University of Technology, Poland

Bibliografia

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