Warianty tytułu
Języki publikacji
Abstrakty
Creating international competitive intelligence is the foundation of an enterprise's entry and existence in a foreign market. Good preparation for international trade and the exchange of goods and services requires intelligence to be collected and examined. An enterprise needs to determine sources of competitive intelligence as well as set up foreign market entry strategies and activities under the existing conditions. For that, it must know the nature and scope of international competitive intelligence. To understand the factors shaping business activities, it should also study the competition between local and foreign enterprises in a foreign country, commercial organisations and risk in price fluctuations. (original abstract)
Czasopismo
Rocznik
Tom
Numer
Strony
67--78
Opis fizyczny
Twórcy
autor
- Koszalin University of Technology, Poland
Bibliografia
- Carter M., 2014. The ways to manage credit risk and safeguard your global trade growth, FITT, Global Trade Weekly, October 30.
- Hill Ch., Mckaig T., 2012. Global Business Today, McGraw-Hill, Toronto.
- Holton J., Wilson J.H., Keating B., 2009. Business Forecasting, McGraw-Hill, New York.
- Jones G.R., George J.M, Hill C.W., Langton N., 2008. Contemporary Management, McGraw-Hill, Toronto.
- Kotler Ph., Keller K.L., 2006. Marketing Management, New Jersey, Prentice Hall.
- Michalski E., 2012. Marketing, PWN, Warszawa (in Polish).
- Michalski E., 2015. Zarządzanie przedsiębiorstwem (Enterprise management), PWN, Warszawa (in Polish).
- Robbins P.S., Coulter M., Stuart-Kotze R., 2000. Management, Prentice-Hall, New Jersey.
- Roy E., 2015. Gather strong competitive intelligence to maximize your profitability in international markets, FITT Global Trade Weekly July 09.
- Solomon M.S., Zaichkowsky J.L, Polgato R., 2011. Consumer Behaviour, Pearson, Toronto.
- Stiglitz J.E., 2002. Globalizations and Its Discontents, W.W. Norton, New York.
- Zeithamel V.A., Biter M.J., Glemler D.D., 2009. Service marketing, McGraw Hill, Boston.
Typ dokumentu
Bibliografia
Identyfikatory
Identyfikator YADDA
bwmeta1.element.ekon-element-000171464087