The Importance of Content Marketing in Brand Building

• Autorzy: Sławomir Dybka , Tomasz Surmacz
• Języki publikacji: EN

Abstrakty

EN

An attempt has been made in an article to show the role of Content Marketing in brand building. The changes in audiences' behaviour and new technologies has resulted in growing importance of Content marketing as a valuable instrument of building brand engagement. The presented results of different research on Content Marketing activities and challenges point out the necessity of planning, choosing right tools and measuring as elements of a proper Content Marketing strategy. (original abstract)

Słowa kluczowe

EN

Brand building; Social media; Content management

PL

Budowanie marki; Media społecznościowe; Zarządzanie treścią

• Czasopismo: Przedsiębiorczość i Zarządzanie
• Rocznik: 2016
• Numer: t. 17, z. 11, cz. 2 Agile Commerce - stechnologizowane zarządzanie w erze informacji
• Strony: 355--367

Twórcy

autor

Sławomir Dybka

• Uniwersytet Rzeszowski

autor

Tomasz Surmacz

• Uniwersytet Rzeszowski

Bibliografia

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