A Framework of Manufacturer-Retailer Cooperation and Co-opetition : a Perspective of Six Consumer Durables Manufacturers

• Autorzy: Marzanna K. Witek-Hajduk , Anna Napiórkowska

Warianty tytułu

Ramy kooperacji i kooperencji między producentami a detalistami: perspektywa sześciu producentów dóbr konsumpcyjnych trwałego użytku

• Języki publikacji: EN

Abstrakty

EN

The purpose of this paper is to develop a framework of cooperation and co-opetition between manufacturers and retailers based on a theoretical review and a verification set from six case studies of consumer durables manufacturers. The approach takes the form of six in-depth case studies, which involved relationships (including cooperation and co-opetition) between six medium and large durables manufacturers and their retailers on the Polish market. (original abstract)

Celem artykułu jest identyfikacja ram kooperacji i kooperencji między producentami a detalistami na podstawie przeglądu literatury oraz weryfikacji sześciu przypadków producentów dóbr konsumpcyjnych trwałego użytku. Analizy przypadków opracowano na podstawie wywiadów pogłębionych dotyczących relacji (w tym kooperacji i kooperencji) między sześcioma średnimi i dużymi producentami dóbr konsumpcyjnych trwałego użytku oraz ich kluczowymi pośrednikami detalicznymi na polskim rynku. (abstrakt oryginalny)

Słowa kluczowe

EN

Consumer goods; Supplier-recipient relations; Cooperation with manufacturer; Trade intermediary

PL

Dobra konsumpcyjne; Relacje dostawca-odbiorca; Współpraca z producentem; Pośrednictwo handlowe

• Czasopismo: Organizacja i Zarządzanie : kwartalnik naukowy
• Rocznik: 2016
• Numer: nr 3 (35)
• Strony: 133--148

Twórcy

autor

Marzanna K. Witek-Hajduk

• Warsaw School of Economics, Poland

autor

Anna Napiórkowska

• Warsaw School of Economics, Poland

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