Analiza zachowań konsumentów z wykorzystaniem metod detekcji interakcji

• Autorzy: Adam Kurzydłowski

Warianty tytułu

The Application of the Interaction Detection Methods in the Analysis of Consumers Behaviour

• Języki publikacji: PL

Abstrakty

W artykule zaprezentowano wykorzystanie metod detekcji interakcji w rozpoznawaniu zachowań konsumentów. Scharakteryzowano przykłady identyfikacji klas konsumentów podejmujących decyzję o zakupie margaryny oraz zmiennych determinujących lojalne zachowanie się konsumentów przy zakupie nowego samochodu. (fragment tekstu)

EN

The interaction detection methods are very powerful tools for measurement of particular strengths which affect consumer behaviour. The most important thing in marketings' investigations is that the final choice of buyer is the result of mutual influence of all the considered factors. In the article two empirical examples confirm practical usefulness of this methods in recognising the consumers behaviour. (original abstract)

Słowa kluczowe

PL

Zachowania konsumenta; Decyzje konsumenckie

EN

Consumer behaviour; Consumer decision

• Czasopismo: Prace Naukowe Akademii Ekonomicznej we Wrocławiu. Ekonometria
• Rocznik: 2004
• Tom: 13
• Numer: nr 1010 Zastosowania metod ilościowych
• Strony: 177--184

Twórcy

autor

Adam Kurzydłowski

• Akademia Ekonomiczna we Wrocławiu

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