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2017 | 5 | nr 2 Biznes międzynarodowy - z perspektywy przedsiębiorstw i tworzenia wartości | 64--81
Tytuł artykułu

Wpływ komplementarności innowacji technologicznych i nietechnologicznych na intensywność eksportu nowych produktów. Badania polskich przedsiębiorstw przemysłowych w latach globalnego kryzysu ekonomicznego (2008-2010)

Warianty tytułu
The Influence of Complementarities between Technological and Non-Technological Innovation on New Product Export Intensity. A Study of Polish Manufactruring Firms in the Period of the Global Economic Crisis (2008-2010)
Języki publikacji
PL
Abstrakty
Celem artykułu jest ocena wpływu komplementarności między różnymi typami innowacji na intensywność eksportu nowych produktów. Badanie zrealizowano na próbie 2795 dużych i średnich innowacyjnych przedsiębiorstw przemysłowych, zidentyfikowanych w badaniu Community Innovation Survey za lata 2008-2010 przeprowadzonym przez GUS w Polsce. W wyniku zastosowania metody UNIANOVA stwierdzono, że komplementarność innowacji produktowych, procesowych i marketingowymi; innowacji produktowych i organizacyjnych; innowacji produktowych i marketingowych, a także innowacji produktowych, marketingowych i organizacyjnych ma pozytywny wpływ na eksport nowych produktów. Rezultaty te są zbieżne z wynikami innych badań, wskazujących, że każdy typ innowacji może być komplementarny z co najmniej jednym z innych typów innowacji. Wskazujemy na zasadność stosowania wieloaspektowego podejścia do innowacji, identyfikacji możliwej komplementarności między działaniami innowacyjnymi, sprzyjającej poprawie wyników eksportu. (abstrakt oryginalny)
EN
The goal of the paper is to assess the influence of complementarities between various modes of innovation (product, process, marketing and organizational innovation) on firms' new products' export intensity. The study is based on a sample of 2,795 large and medium-size innovative manufacturing firms, extracted from a Community Innovation Survey for 2008-2010 conducted by GUS in Poland. The results of the UNIANOVA procedure reveal that complementarities among product, process and marketing innovation; product and organizational innovation; product and marketing innovation; as well as among the product, marketing and organizational innovation have a positive impact on the export sales of innovative products. These results are in line with the outcomes of other studies indicating that each type of innovation may act to complement at least one other mode of innovation. We indicate that the firms should apply a multifaceted approach to innovation looking for possible complementarities among innovative activities leading to higher export performance. (original abstract)
Twórcy
  • Szkoła Główna Handlowa w Warszawie
  • Szkoła Główna Handlowa w Warszawie
Bibliografia
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Typ dokumentu
Bibliografia
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Identyfikator YADDA
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