Czasopismo
2017
|
t. 18, z. 3, cz. 2 Nauka dla praktyki gospodarczej i samorządowej : aplikacyjne walory teorii i instrumentów zarządzania
|
67--75
Tytuł artykułu
Autorzy
Warianty tytułu
Języki publikacji
Abstrakty
Small and medium enterprises producing clothing develop actively and have prospects of customers attraction, therefore marketing methods which are used for clients who buy foreign brands clothing should be introduced. It is especially important to investigate the preconditions of responsible marketing, understanding and forming of which can help enterprises to reach the success. (original abstract)
Czasopismo
Rocznik
Strony
67--75
Opis fizyczny
Twórcy
autor
- University of Social Sciences
autor
- Lviv Polytechnic National University
Bibliografia
- State Statistics Service of Ukraine (2017), Industrial production indexes by industries, www.ukrstat.gov.ua [04.03.17]
- Gerasimyak N. (2012), Holistic marketing as a new paradigm of marketing, "Efficient Economy" [online], Dnepropetrovsk State Agrarian University of Economics, http://www.economy.nayka. com.ua/?op = 1 & z = 1280, access: 04.03.17.
- Kozyn L.V.(2016), Socially responsible marketing and corporate social responsibility: communication concepts, "Economics and Management of Enterprises", n.9.
- Leonova S.V., Shevtsiv L. Y. (2015), Socially responsible marketing: realities and prospects of introduction, X conference "Marketing and logistics management system", Lviv polytechnic national university.
- Center "Development of CSR" (2012), The responsible marketing. Hyde for companies, http://csrukraine. org/wp-content/uploads/2014/04/Marketing_Fin.pdf [2012].
- http://enjoyobolon.com/ua/StandOfProducer/marketing/, access: 04.03.17.
- http://www.gfk.com/uk-ua/rishennja/press-release/anholt-gfk-roper-nation-brandsindex- 2015/, access: 04.03.17.
- https://www.ukrinform.ua/rubric-other_news/2064256-legka-promislovist-ukraini-slah-u-esborotba-z-sekondhendom-ta-kitajskim-smattam.html, access: 04.03.17.
- http://www.prostir.ua/?blogs=yak-stvoryty-misiyu-yaka-nadyhaje-praktychni-porady, access: 04.03.17.
- http://ukrlegprom.org.ua/novyy-razdel/novyy-razdel/ % D0 - 20.07.2015.pdf, access: 04.03.17.
Typ dokumentu
Bibliografia
Identyfikatory
Identyfikator YADDA
bwmeta1.element.ekon-element-000171470443