Preconditions for Responsible Marketing of SMEs on the National Market of Clothing

• Autorzy: Yevhen Krykavskyy , Oksana Dovhun
• Języki publikacji: EN

Abstrakty

EN

Small and medium enterprises producing clothing develop actively and have prospects of customers attraction, therefore marketing methods which are used for clients who buy foreign brands clothing should be introduced. It is especially important to investigate the preconditions of responsible marketing, understanding and forming of which can help enterprises to reach the success. (original abstract)

Słowa kluczowe

EN

Small business; Clothing market; Marketing

PL

Małe i średnie przedsiębiorstwa; Rynek odzieżowy; Marketing

• Czasopismo: Przedsiębiorczość i Zarządzanie
• Rocznik: 2017
• Numer: t. 18, z. 3, cz. 2 Nauka dla praktyki gospodarczej i samorządowej : aplikacyjne walory teorii i instrumentów zarządzania
• Strony: 67--75

Twórcy

autor

Yevhen Krykavskyy

• University of Social Sciences

autor

Oksana Dovhun

• Lviv Polytechnic National University

Bibliografia

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