"Take Me to the Hilton": the Language of Tourism Paradigm

• Autorzy: Graham M.S. Dann
• Języki publikacji: EN

Abstrakty

EN

This paper argues that a social scientific paradigm is an open-ended interpretive framework for understanding connoted meanings. As such, it is eclectic in nature comprising the most appropriate offerings drawn from diverse, though compatible, theoretical perspectives, and initially limited only by the conceptual boundaries of that paradigm. A socio-linguistic paradigm is explored for the light it can shed on contemporary tourism, and, more particularly, the ways whereby the latter is promoted. Illustrations are based on some award winning publicity featuring a well-known international hotel chain and how it goes about targeting messages at the businessman abroad. Here various readings of pictures and texts are provided, the understanding of which is enhanced through selective insights supplied by a number of commentators of different theoretical persuasions. (original abstract)

Słowa kluczowe

EN

Tourism; Semiotics; Tourism research

PL

Turystyka; Semiotyka; Badanie turystyki

• Czasopismo: Folia Turistica / Akademia Wychowania Fizycznego im. B. Czecha w Krakowie
• Rocznik: 2011
• Numer: nr 25 The Master Classes
• Strony: 23--40

Twórcy

autor

Graham M.S. Dann

• Finnmark University College, Alta, Norway, Professor Emeritus

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