Value Co-Creation and Tourism Destination Competitiveness

• Autorzy: Michał Żemła
• Języki publikacji: EN

Abstrakty

EN

Destination competitiveness is an important issue for tourism and other entrepreneurs, and also for an area's inhabitants and authorities. On the global, competitive tourism market, the most important source of a strong, competitive position is offering supreme customer value. An in-depth analysis of the process of creating customer value in tourism destinations is necessary. This analysis should include contemporary views on value creation connected with the concepts of value co-creation, experience economy, and service-dominant logic. Tourism destinations seem to be an especially attractive area of implementing the cocreation value by service providers and customer concept. This is an effect of the very nature of the tourism destination's product, which requires a high level of consumer involvement when consumed. (original abstract)

Słowa kluczowe

EN

Tourism; Competitiveness; Tourist product; Experience economy

PL

Turystyka; Konkurencyjność; Produkt turystyczny; Gospodarka doświadczeń

• Czasopismo: Folia Turistica / Akademia Wychowania Fizycznego im. B. Czecha w Krakowie
• Rocznik: 2011
• Numer: nr 25 The Master Classes
• Strony: 283--297

Twórcy

autor

Michał Żemła

• Katowice School of Economics, Poland

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