Korzyści wynoszone przez osoby zwiedzające atrakcje turystyczne : segmentacja rynku

• Autorzy: Marek Nowacki

Warianty tytułu

Benefits Gained by Visitors of Tourist Attractions : Market Segmentation

• Języki publikacji: PL

Abstrakty

W pracy zaprezentowano próbę wykonania segmentacji rynku osób zwiedzających atrakcje turystyczne Wielkopolski i Kujaw. Jako kryterium segmentacji zastosowano korzyści wynoszone przez zwiedzających atrakcje. Badania przeprowadzono w pięciu czołowych obiektach tego typu wśród 1970 osób. W wyniku analizy metodą k-średnich uzyskano sześć segmentów, które scharakteryzowano za pomocą cech społeczno-demograficznych i cech grupy, w jakich zwiedzano obiekty. (abstrakt oryginalny)

EN

The paper presents an attempt of tourist attractions visitors' market segmentation of Wielkopolska and Kujawy. Benefits gained by visitors were carried out as a criterion of segmentation. The investigations were conducted in five leading attractions and 1970 questionnaires were collected. Six segments were identified with a k-average method. The segments were characterized with visitor's socio-demographic features and groups features in which were visited. (original abstract)

Słowa kluczowe

PL

Turystyczne atrakcje; Segmentacja klientów; Korzyści prywatne

EN

Tourist attraction; Customer segmentation; Private benefits

• Czasopismo: Folia Turistica / Akademia Wychowania Fizycznego im. B. Czecha w Krakowie
• Rocznik: 2007
• Numer: nr 18
• Strony: 89--108

Twórcy

autor

Marek Nowacki

• Akademia Wychowania Fizycznego w Poznaniu

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