Research methodology of entrepreneurship and innovativeness of higher education institutions

• Autorzy: Ewa Multan , Marzena Wójcik-Augustyniak
• Języki publikacji: EN

Abstrakty

EN

The article presents the issues of entrepreneurship and innovativeness of universities in the context of the analysis of the European Union guidelines and determining the competitive position of the university with the use of the strategic group maps. The aim of the article is to present different variants of strategic group maps, called by the authors 1D, 2D and 3D maps, which enable the identification of the competitive situation in the sector of higher education in Poland. The study focused on two sets of criteria of differentiation of the universities' strategies, which are entrepreneurship and innovativeness. The research problem was formulated in the form of the following questions: whether the described methods of 1D, 2D and 3D maps may be applied to the analysis of competition in the sector of higher education institutions in Poland, in relation to entrepreneurship and innovativeness. (original abstract)

Słowa kluczowe

EN

Higher education; Quality education; Entrepreneurship; Innovative character; Research methodology

PL

Szkolnictwo wyższe; Jakość kształcenia; Przedsiębiorczość; Innowacyjność; Metodologia badań

• Czasopismo: Edukacja Ekonomistów i Menedżerów : problemy, innowacje, projekty
• Rocznik: 2016
• Numer: nr 4 (42)
• Strony: 83--98

Twórcy

autor

Ewa Multan

• Uniwersytet Przyrodniczo-Humanistyczny w Siedlcach

autor

Marzena Wójcik-Augustyniak

• Uniwersytet Przyrodniczo-Humanistyczny w Siedlcach

Bibliografia

• Christensen, C., Eyring, H., (2011), The Innovative University: Changing the DNA of Higher Education from the Inside Out, San Francisco: Jossey-Bass.A Wiley Imprint.
• Dawar, N., Bagga, Ch.K., (2015), A Better Way to Map Brand Strategy, "Harvard Business Review", June: https://hbr.org/2015/06/a-better-way-to-map-brand-strategy.
• Entrepreneurship 2020 Action Plan: Reigniting the entrepreneurial spirit in Europe, (2013),
• Entrepreneurship Education: A guide for educators (2013), European Commission: Brussels.
• Europe 2020: A strategy form smart, Sustainable for inclusive growth (2010), European Commission, COM (2010) 2020 final, Brussels, 13.
• Europe 2020 Strategy: http://ec.europa.eu/europe2020/europe-2020-in-a-nutshell/ flagship-initiatives/index_pl.htm
• Gierszewska, G., Romanowska, M., (2007), Analiza strategiczna przedsiębiorstwa, Warszawa: PWE.
• http://stat.gov.pl/WSKAZNIKI-MONITORUJACE
• http://www.umultirank.org/

Identyfikatory

DOI

10.5604/01.3001.0009.5493