Determinant Factors of Industrial Purchasing Personnel's Adoption of Internet for Business Purchasing Related Activities

• Autorzy: Shook Mei Chan , Siohong Tih

Warianty tytułu

Czynniki warunkujące przyswojenie użytkowania internetu przez pracowników działu zakupu dla biznesowych aktywności zakupowych

Die Voraussetzenden Faktoren bei der Inanspruchnahme des Internets von Mitarbeitern der Einkaufsabrteilungen in Hinsicht auf Deren Businesseinkaufsaktivitäten

• Języki publikacji: EN

Abstrakty

EN

Background: The purpose of this research is to examine a path model and the mediating effect of perceived communication convenience towards explaining industrial purchasing personnel's Internet adoption for business purchasing related activities. It involves sequencing paths examining the predictive effect of perceived Internet skills and supplier support on perceived communication convenience. Consequently, perceived communication convenience would influence Internet adoption as communication tools in a business-to-business context. It also examines the indirect effects of perceived Internet skills and supplier support on Internet adoption mediated by perceived communication convenience.
Method: A structured questionnaire was developed to carry out a cross-sectional survey. A business-to-business company's database consists of its current and potential customers was selected as the sampling frame. A total of 139 responses was collected and Partial Least Square - Structural Equation Modeling (PLS-SEM 3.0) was utilized in data processing and hypotheses testing.
Results: The findings of the study indicate that perceived Internet skills and supplier support have a significant effect on perceived communication convenience. Subsequently, perceived communication convenience have a direct impact on industrial purchasing personnel's adoption of the Internet for business purchasing related activities. Perceived communication convenience significantly mediates the effect of perceived Internet skills and supplier support on business Internet adoption.
Conclusion: This study contributes towards identifying significant predictors and mediator of adopting Internet for business purchasing related activities among purchasing personnel. Practitioners need to emphasize on Internet skills and support in order to enhance communication convenience, thus encourages industrial buyers to adopt the Internet in purchasing activities. (original abstract)

Wstęp: Celem pracy jest zbadanie modelu ścieżki oraz efektu mediacyjnego postrzeganej wygody w komunikacji dla przybliżenia pracownikom działu zakupu użytkowania Internetu dla biznesowych aktywności zakupowych. Obejmuje analizę sekwencyjnych ścieżek przewidywanego efektu postrzeganych umiejętności użytkowania Internetu oraz wsparcia dostawcy w postrzeganej wygodzie w komunikacji. W konsekwencji, postrzegana wygoda w komunikacji wpływa na zaakceptowanie Internetu, jako narzędzia komunikacji w kontekście biznes-biznes. Obejmuje również niebezpośrednie efekty postrzeganych umiejętności używania Internetu oraz wsparcia dostawcy na akceptację Internetu poprzez postrzeganą wygodę komunikacji.
Metody: Została przygotowania ustrukturyzowana ankieta w celu przeprowadzenia badania. Baza danych firmy o strukturze biznes-biznes, składająca się z obecnych i potencjalnych klientów została wybrana, jako przykładowa baza dla przeprowadzenia badania. Zebrano 139 wypełnionych ankiet, z których dane poddano analizie statystycznej przy zastosowaniu modelu PLS-SEM 3.0 (Partial Least Square - Structural Equation Modeling).
Wyniki: Uzyskane wyniki wskazują, że postrzegane umiejętności użytkowania Internetu I wsparcia dla dostawcy mają istotny wpływ na postrzeganą wygodę komunikacji. Z kolei postrzegana wygoda komunikacji ma bezpośredni wpływ na użytkowanie Internetu przez pracowników działu zakupu dla celów biznesowych zakupów. Postrzegana wygoda komunikacji istotnie określa efekt postrzeganych umiejętności użytkowania komputera oraz wsparcia dostawcy na biznesowe użytkowanie Internetu.
Wnioski: Praca przyczynia się do zidentyfikowania istotnych predykatorów oraz mediatorów dla użytkowani Internetu dla celów biznesowych związanych z aktywnością zakupową wśród pracowników działu zakupu. Należy położyć większy nacisk na umiejętności użytkowania Internetu w celu zwiększenia wygody komunikacji, aby zachęcić biznesowych kupców do stosowania Internetu w ich codziennej pracy. (abstrakt oryginalny)

Słowa kluczowe

EN

Internet users; Purchasing; Purchase preferences

PL

Użytkownicy internetu; Zakup; Preferencje zakupowe

• Czasopismo: LogForum
• Rocznik: 2017
• Tom: 13
• Numer: nr 3
• Strony: 285--299

Twórcy

autor

Shook Mei Chan

• University Kebangsaan Malaysia

autor

Siohong Tih

• University Kebangsaan Malaysia

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Identyfikatory

DOI

10.17270/J.LOG.2017.3.4