Strategic Changes in Transnational Corporations as an Adjustment to the Challenges of the 21st Century

• Autorzy: Magdalena Rosińska-Bukowska
• Języki publikacji: EN

Abstrakty

EN

Objective: The article aims to discuss the direction of changes in the strategies of the most powerful transnational corporations (Top-TNCs) as a result of adjustments to the new challenges created by the evolving global economy - an attempt to identify the fundamental, universal pillars of the strategy the Top-TNCs.

Research Design & Methods: The paper, apart from literature review and its critique, presents the results of a survey among 252 TNCs. The author conducted indepth studies - using the Multidimensional Statistical Analysis, the Strategic Analyses, as well as the Grounded Theory Method.

Findings: The changes in the strategies of the Top-TNCs proceeded according to a uniform scheme - the authorial Model of Business Integration was presented as the standard for TNCs adjusting to further challenges posed by the evolving global economy. Based on the survey, the author identified universal pillars of the Top-TNC strategy: glocalization, business networking, orchestration and coopetition.

Implications & Recommendations: TNCs desiring to engage in the most efficient system for creating international competitiveness should apply the following tactics: link globalization and regionalization, build a multi-level relationship system, creatively combine various types of organizational and social structures, simultaneously employ cooperation and competition.

Contribution & Value Added: The work sought to provide evidence that regardless of the area of activity, the pillars of strategy for Top-TNCs are the same in terms of the core, but are often implemented in different forms. The author proposes the original concept for assessing the competitiveness of network enterprises - the Synthetic Indicator of Creation of Added Value. (original abstract)

Słowa kluczowe

EN

Corporation; International corporation; Competitiveness; Corporate networks

PL

Korporacje; Korporacje międzynarodowe; Konkurencyjność; Sieci korporacyjne

• Czasopismo: Entrepreneurial Business and Economics Review
• Rocznik: 2017
• Tom: 5
• Numer: nr 2 International Trade & Global Business
• Strony: 143--157

Twórcy

autor

Magdalena Rosińska-Bukowska

• University of Lodz, Poland

Bibliografia

• Alchian, A.A., & Demsetz, H. (1972). Production, Information Costs, and Economic Organization. The American Economic Review, 62(5), 777-795.
• Andelin, M., Karhu, J., & Junnila, S. (2015). Creating shared value in a construction project - a case study. Procedia Economics and Finance, 21, 446-453.
• Andersson, S. (2003). The entrepreneur's influence on firm's international strategy. Retrieved on October 22, 2016 from http://www.anzmac.org/conference_archive/EI20_anderssons.pdf
• Astebro, T. (2003). The Return to Independent Invention: Evidence of Unrealistic Optimism, Risk Seeking or Skewness Loving? Economic Journal, 113(484), 226-239.
• Barczak, B. (2016). Koncepcja oceny efektywności struktur sieciowych. Kraków: Wydawnictwo Uniwersytetu Ekonomicznego w Krakowie.
• Bounfour, A. (2003). The IC-dVAL Approach. Journal of Intellectual Capital, 4(3), 396-413.
• Cannon, T., & Willis, M. (1981). The Smaller Firm in International Trade. European Small Business Journal, 1(3), 45-55.
• Cavusgil, S.T. (1980). On the Internationalization Process of Firms. European Research, 8, 273-281.
• Coase, R.H. (1937). The Nature of the Firm. Economica, 11, 386-405.
• Coviello, N.E., Jones, M.V., & McDougall-Covin, P. (2014). Is International Entrepreneurship research a viable spin-off from its parent disciplines?. In A. Fayolle & P. Riot (Eds.), Institutionalization of Entrepreneurship: Hopes and Pitfalls for Entrepreneurship Research. London: Routledge.
• Czakon, W. (2012). Sieci w zarządzaniu strategicznym. Warszawa: Wolter Kluwer Business.
• Daszkiewicz, N., & Wach, K. (2014). Motives for Going International and Entry Modes of Family Firms in Poland. Journal of Intercultural Management, 6(2), 5-18.
• Dhanaraj, C., & Parkhe, A. (2006). Orchestrating Innovation Networks. Academy of Management Review, 31(3), 659-669.
• Drabik, I. (2015). Powiązania sieciowe a rozwój przedsiębiorczości międzynarodowej. Acta Universitatis Nicolai Copernici, 42(3), 87-99.
• Friar, J.H., & Meyer, M.H. (2003). Entrepreneurship and Start-Ups in the Boston Region: Factors differentiating High-Growth Ventures from Micro-ventures. Small Business Economics, 21(2), 145-152.
• Gorynia, M., & Dzikowska, M. (2012). Teoretyczne aspekty konkurencyjności przedsiębiorstwa - w kierunku koncepcji eklektycznej? Gospodarka Narodowa, 4, 1-30.
• Götz, M., & Jankowska, B. (2014). Zastosowanie metodologii teorii ugruntowanej (GTM) w badaniu koopetycji w klastrach. Problemy Zarządzania, 12(3), 185-205.
• Hagen, B., Denicolai, S., & Zuchella, A. (2014). International entrepreneurship at the crossroads between innovation and internationalisation. Journal of International Entrepreneurship, 12(2), 111-114.
• Håkansson, H., & Snehota, I. (1995). Developing Relationship in Business Networks. London: Routledge.
• Hamel, G., & Prahalad, C.K. (1990, May-June). The Core Competences of the Corporation. Harvard Business Review 68(3), 79-91.
• Hodgson, G.M., & Knudsen, T. (2006). The Nature and Units of Social Selection. Journal of Evolutionary Economics, 16(5), 477-489.
• Kaldor, N. (1960). A Classifactory Note on the Determinateness of Static Equilibrium. The Review of Economic Studies, 1, 13-35.
• Kaldor, N. (1935). Market Imperfection and Excess Capacity. Economica, 2, 33-50.
• Kalinic, I., & Forza, C. (2012). Rapid Internationalisation of Traditional SMEs: Between Gradualist Models and Born Globals. International Business Review, 21(4), 694-707.
• Khandwalla, P.N. (1972). The Effects of Different Types of Competition on the Use of Management Control. Journal of Accounting Research, 10, 275-285.
• Knight, F.H. (1921). Risk, Uncertainty and Profit (1st ed.), Cambridge, Boston: Hart, Schaffner&Marx, Houghton Mifflin Company, The Riverside Press.
• Kolenda, M. (2006). Taksonomia numeryczna. Klasyfikacja, porządkowanie i analiza obiektów wielocechowych. Wrocław: Wydawnictwo Akademii Ekonomicznej we Wrocławiu.
• McCutcheon, G. (2008). EVVICAE, a valuation model for intellectual asset-rich businesses. Measuring Business Excellence, 12(2), 79-96.
• McDougall-Covin, P., Jones, M.V., & Serapio, M.G. (2014). High-Potential Concepts, Phenomena, and Theories for the Advancement of Entrepreneurship Research. Entrepreneurship Theory and Practice, 38(1), 1-10.
• McDougall, P.P, Oviatt, B.M., & Shrader, R.C. (2003). A Comparison of International and Domestic New Ventures. Journal of International Entrepreneurship, 1(1), 59-82.
• Marr, B., & Roos, G. (2005). A strategy perspective on intellectual capital - multidisciplinary insights into management, measurement and reporting. Oxford: Butterworth-Heinemann.
• Mikulec, A. (2011). Metody porządkowania liniowego. In Cz. Domański (Ed.), Nieklasyczne metody oceny efektywności i ryzyka. Warszawa: PWE.
• Obłój, K. (2014). Strategia organizacji. Warszawa: PWE.
• Penrose, E. (1959). The Theory of The Growth of The Firm. Oxford: Oxford University Press.
• Pike, S., & Roos, G. (2000). Intellectual Capital Measurement and Holistic Value Approach (HVA). Works Institute Journal (Japan), 42, 11-25.
• Rennie, M.W. (1993). Born Global. McKinsey Quarterly, 4, 45-52.
• Rosińska-Bukowska, M. (2012). Rozwój globalnych sieci biznesowych jako strategia konkurencyjna korporacji transnarodowych. Łódź: Wydawnictwo Uniwersytetu Łódzkiego.
• Rosińska-Bukowska, M. (2015). Model integracji gospodarczej jako wzorzec scalania systemów biznesowych - koncepcja i jej interpretacja (na wybranych przykładach). Acta Universitatis Lodziensis Folia Oeconomica, 5(316), 133-154. Retrieved on October 21, 2016 from 10.18778/0208-6018.316.09
• Rosińska-Bukowska, M. (2016). Systemic competitiveness - new challenges for enterprises in the 21st century. Central European Review of Economics & Finance, 11(1), 86-99.
• Selznik, P. (1984). Leadership in Administration, New York, CA: University of California Press.
• Sui, S., Yu, Z., & Baum, M. (2013). Resource differences between Born Global and Born Regional firms: Evidence from Canadian Small and Medium-Sized Manufacturers 1997-2004. Retrieved on October 21, 2016, from https://www.researchgate.net/publication/260420798
• Sveiby, K.E. (2015). Methods for Measuring Intellectual Capital, Retrieved on October 22, 2016 from www.sveiby.com
• Vahlne, J.E., & Ivarsson, I. (2014). The globalization of Swedish MNEs: Empirical evidence and theoretical explanations. Journal of International Business Studies, 45(3), 227-247.
• Wach, K. (2015). Incremental versus Rapid Internationalisation of Firms: Results of Exploratory Investigation from Poland. Entrepreneurial Business and Economics Review, 3(4), 37-48.
• Waśniewski, K. (2011). Decyzje inwestycyjne współczesnej korporacji - dylematy racjonalności. Kraków: Oficyna Wydawnicza Akademii im. Andrzeja Frycza Modrzewskiego.
• Wąsowska, A., Obłój, K., & Ciszewska-Mlinarič, M. (2016). Virtuous and Vicious Learning Cycles in the Internationalisation of Emerging Market Firms. European Journal of International Management, 10(1), 105-125.
• Viedma, J.M. (2001). ICBS Intellectual Capital Benchmarking System. Journal of Intellectual Capital, 2, 148-164.
• Weidenbaum, M.L., & Jensen, M.C. (1991). Introduction. In A.A. Berle & G.C Means, The Modern Corporation and Private Property (2nd ed.) (pp. 3-10). New Brunswick/London: Transaction Publishers.
• Wickramasekera, R., & Oczkowski, E. (2006). Stage Models Re-visited: A Measure of the Stage of Internationalisation of a Firm. Management International Review, 46(1), 39-55.
• Williamson, O.E. (1991). Strategizing, economizing and economic organization. Strategic Management Journal, 12, 75-94.
• Zucchella, A., & Scabini, P. (2007). International Entrepreneurship - Theoretical Foundations and Practice. New York: Palgrave Macmillan.

Identyfikatory

DOI

10.15678/EBER.2017.050208