Comparison of Organizational Activity and Economic Efficiency of the Municipal Zoological Gardens in Poland

• Autorzy: Robert Zubkowicz
• Języki publikacji: EN

Abstrakty

EN

In 2008, the Mayor of the City of Lodz appointed a committee to work out the development strategy of the zoological garden of Lodz. The strategy consisted of four main parts. The second stage of the development strategy for the Lodz zoo was the organizational activity and economic efficiency of the institution. Several types of tools were used to evaluate the data from 10 zoos in Poland. The main data used in the reports of municipal zoos in Poland were obtained from the accounting note Rb28 (statement of expenditure).
The analysis showed that the Lodz Zoo has a similar organizational and economic effectiveness as other Polish zoos, but it has lower positions in this classification. The mere self-maintenance in Polish zoo gardens is on average about 35% (Lodz Zoo 25%). Attendance in Polish zoos is low (up to about 700 thousand visitors in Warsaw), and the coefficient of attendance (visitors / number of residents within a radius of 40 km) makes this bad situation worse, with an average of 0.3. The zoological garden in Lodz has 233 thousand visitors per year (downward trend) with attendance coefficient of 0.2 Comparative analysis showed that the ticket price is not a deterrent factor for visitors and investing significantly improves attendance such as modernized Wroclaw Zoo with 560 thousand visitors per year that has the highest coefficient of attendance in Poland 0.7. The latest data from 2015 (1.88 million visitors to Wroclaw Zoo) confirms the need to invest and build modern exhibits. (original abstract)

Słowa kluczowe

EN

Development strategy; Exhibit marketing; Financial efficiency

PL

Strategia rozwoju; Marketing wystawienniczy; Efektywność finansowa

• Czasopismo: Przedsiębiorczość i Zarządzanie
• Rocznik: 2017
• Numer: t. 18, z. 2, cz. 2 Zarządzanie humanistyczne i publiczne
• Strony: 241--253

Twórcy

autor

Robert Zubkowicz

• University of Social Sciences

Bibliografia

• Anonymous (2003), Demographic structure of the public zoological garden in Warsaw [Warsaw Zoo Materials - Not Published].
• Blaser W. (2001), Kurt Brägger Zoo Basel 1953-88: Gartengestaltung, Landscape Design, Basel, F. Reinhardt.
• Bowler M.T., Buchanan-Smith H.M., Whiten A. (2012), Assessing Public Engagement with Science in a University Primate Research Center in a National Zoo, "PLoS ONE", 7(4), e34505.
• [GUS] Głowny Urząd Statystyczny (2009), Rocznik Statystyczny Rzeczpospolitej Polskiej [Statistical Yearbook of the Republic Poland, Zakład Wydawnictwa Statystycznego, Warszawa, Rok LXIX [online], http://stat.gov.pl/cps/rde/xbcr/gus/rs_rocznik_statystyczny_rp_2009.pdf, access: 27 June 2017.
• Jones G., Coe J., Paulson D. (1976), Woodland Park Zoo: Long - Rang Plan for Woodland Park Zoological Gardens, Jonse & Jones for Seattle Department of Park and Recreation, Seattle, Washington [online: http://clerk.ci.seattle.wa.us/~ordpics/30701At1.pdf].
• Joslin P., Grunauer S., Napolitano G., Nichols M., Sarris A., Steadman A., Urbanick R. (1986), A demographic profile of the zoo visitor, AAZPA Annual Conference Proceedings, American Association of Zoological Parks and Aquariums, Wheeling, West Virginia.
• Moss A., Francis D., Esso M. (2008), The relationship between Viewing Area Size and Visitor Behavior in an Immersion Asian Elephant Exhibit, "Visitor Studies", 11(1), 26-40.
• Moss A., Francis D., Esso M. (2010), Visitor Interst in Zoo Animals and the Implications for Collection Planning and Zoo Education Programmes, "Zoo Biology", 29, 715-731.
• [MOZ] Miejski Ogród Zoologiczny w Łodzi (2009), Zestawienie środków trwałych [Statement of Fixed Assets] (as of December 31, 2008).
• Nakamichi M. (2007), Assessing the Effects of New Primate Exhibits on Zoo Visitors' Attitudes and Perceptions by Using Three Different Assessment Methods, "Anthrozoos", 20(2), 155-165.
• Ross S., Gillespie K. (2009), Influences on Visitor Behavior at a Modrn Immersion Zoo Exhibit [in:] "Zoo Biology", 28, pp. 462-472.
• Stanisławski W. (2009), Plan kolekcji MOZ w Łodzi [Plan of Collection Animals in Municipal Zoological Garden in Lodz], Miejski Ogród Zoologiczny w Łodzi, Łódź.
• Topola R. (2008), Sprawozdania z działalności MOZ 2007 [Activity Reports MOZ2007], Miejski Ogrod Zoologiczny w Łodzi, Łódź
• Topola R. (2009a), Informator Polskich Ogrodów Zoologicznych i Akwariów 2008 [Polish Zoo and Aquarium Yearbook 2008], PTZol, Łódź.
• Topola R. (ed.) (2009b), Ocena stanu Miejskiego Ogrodu zoologicznego w Łodzi [Evaluation of the Municipal Zoological Garden in Lodz], Miejski Ogród Zoologiczny w Łodzi, Łódź.
• Topola R. (2009c), Inne materiały i informacje ustne [other materials and verbal information], Łódź.
• Topola R. (2010), Inne materiały i informacje ustne [other materials and verbal information], Łódź.
• Topola R. (2016), Informator Polskich Ogrodów Zoologicznych i Akwariów 2015 [Polish Zoo and Aquarium Yearbook 2015], PTZol, Warszawa.
• Ustawa z 16 kwietnia 2004 r. o ochronie przyrody, Dz.U. 2004, nr 92, poz. 880 [The Act of 16 April 2004. Nature Conservation, Official Journal 2004 no. 92 item 880].
• Wikipedia (2009), Voivodeships of Poland (1975-98) [online], https://en.wikipedia.org/wiki/Voivodeships_of_Poland_(1975 98), access: 27 June 2017.
• Zubkowicz R. (2009), Water as Main Element of Landscape of Exhibit for Animals in Zoological Gardens, "Annals of Warsaw University of Life Sciences - SGGW", Horticult. Land. Architect, No. 30, 235-242.
• Zubkowicz R. (2013), Evaluation of the Municipal Zoological Garden in Lodz, Poland, during the preparation of a development strategy, "International Zoo Yearbook", London, Vol. 47, 219-230.