Nation - Branding in Small - States Foreign Politics

• Autorzy: Tatiana Tökölyová
• Języki publikacji: EN

Abstrakty

EN

The article deals with nation-branding under specific conditions of small states and their foreign relations. The first part is devoted to identification of the main specific features of small states from international relations point of view focusing to problems with classification criteria and instruments of their foreign policies. The following part of the article is devoted to analyse the role of nation branding in small state foreign policy based on example of New Zealand being traditionally identified as small state fulfilling all the above characteristics.(original abstract)

Słowa kluczowe

EN

Foreign policy; Branding

PL

Polityka zagraniczna; Budowanie świadomości marki

• Czasopismo: Journal of Geography, Politics and Society
• Rocznik: 2016
• Numer: nr 6(4)
• Strony: 7--14

Twórcy

autor

Tatiana Tökölyová

• University College of International and Public Relation Prague, Bratislava

Bibliografia

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Identyfikatory

DOI

10.4467/24512249JG.16.022.5809